On breaking emotional walls in order to own your story and make progress in your life
On this podcast Andy shares how important it is for you to tell your story in order to inspire and comfort other people. He talks about his experience thriving for success at a very young age in an environment where people were often put down.
Andy speaks his mind about paying attention to your visions and how being uncomfortable can be a path leading to success, especially when you recognize there is always a next level to your life and your business.
You will learn:
- About the importance of making clear goals and taking your own vision seriously.
- To always surround yourself with people who inspire you and who already are where you want to be.
- That really successful people always want to teach what they know, and how to turn that into an opportunity for you to learn.
- The significance of understanding and owning your story to make progress in life.
Follow Andy Audate on:
Website: https://andyaudate.com/
Instagram: https://www.instagram.com/andyaudate/
Facebook: https://www.facebook.com/andyaudate/
Twitter: https://twitter.com/AndyAudate
LinkedIn: https://www.linkedin.com/in/andyaudate/
Transcriptions:
Andy Audate
I want to change lives. I want to show people how to progress and their money. I want to show people how to progress their mindset. I want to show people how to progress in their brand so that way they can take care of their family, take care of the finances and experience freedom.
John Bourgeois
Welcome to another episode of the dreamcatcher show. Dream catchers. You need to buckle up right now because this episode, I promise you, is going to be straight fire. You're going to want to bring a pen and a piece of paper, sit down and get ready to take some notes because today we have an amazing guest.We have an author, a speaker, a serial entrepreneur. The founder of the progression conference, a coach, a mentor. Literally you went from dead broke living in the hood college dropout to making millions of dollars in sales. Andy, man, I am so excited to have you on the show. Thanks for coming on,
Andy Audate
man. John, thank you so much for having me on your show, man.I'm so excited to be on your episode.
John Bourgeois
You. That's awesome. And well, let's do this. Let's actually, because our audience, I like, I know your story, our audience, our Dreamcatchers don't, would you mind jumping into things for us and kind of just giving us a rundown? First question that I got, and this is powerfulAt what age did you make your first million man?
Andy Audate
John Bourgeois
That's what I thought. And if you wouldn't mind taking us back before, you know, going ahead and running the books before being a speaker, a coach, a mentor, all of that. What was it like growing up?
Andy Audate
It was, it was that, it was definitely, here's the thing, man.Like. As much as I want to say how painful it is. It's like you don't know what you don't know.
John Bourgeois
Yup. Of course, man.
Andy Audate
And it wasn't until I got out of the water, you know, I made a comment when I was 21 and I moved to California and I said, I said, it's like a fish in dirty water. If a fish is born in dirty water deficiency and knows that it's in dirty water, isn't water. You know, at some point when they transition out of the dirty water and they go to clean water, it's like, Oh shit. Like it's different. So, my home, my environment was a survival at eight area. It was just a place to survive. So I wasn't more focused on thriving. It was just, yo, I, can I make it home?I just want to, I just want to go home. You know, there's so many times, John, at nights where I would see gangs, jumping people where I would see people with guns, where I would see people with drugs or doing drugs. And then I, you know, as I got older and I ended up getting into that lifestyle, but where I was just saying to myself, I just want to get home, I pushed it to the edge so I want you to imagine a young boy. A young boy where my mom is praying for me, my grandma's praying for me, and then my mom finally gets to a point where I'm 13 14 15 years old and she lets me go out into the, into the wild, into the jungle and knowing that I have that love at home or that type of a energy at home. I'm on the streets and there's so many times where I'm like, I just want to get home.Please don't let me die tonight, or please don't let me go to jail tonight. So many times that feeling resided in my stomach.
John Bourgeois
That's huge, man. That is massive. For you though, where did like, was it watching your, your mom, your mother, man,
Andy Audate
These podcasts, man, like, like over the last. Over the last, we're gearing up for the, for like the, the huge launch of the progression conference, national core, as well as my personal brand, really growing this year.So I'm doing a lot of podcasts, you know, just today I have four scheduled, just to give you an example, and. Man, like these stories, man, that I go back there. Let me tell you, John, I shut it out for a long period of time. Like I was very numb. You know, early before we started the show, we were talking about emotions and stuff and I shut out a lot of my emotions and I even shut out, how do I say it?Like. A lot of my, my path and the pain that I experienced so I don't have to deal with it. And like, doing all these shows, man. And, and, and when I started doing podcasts and interviews, I don't know, two and a half years ago, I would only highlight the, the good stuff. I never went back. So when people would ask me questions about my past, I'd be like, Oh, you know, yeah, I had a store.I got a script where it was like it came from an impoverished area. 19 years ago. Someone believed in me, 21 started, you know, made money, moved to college. I had to look at a script and I would just repeat it on every podcast. Then. There's the one who in my circle who's a very popular in the, in the social media space and it, and then he comes from a similar background and me and him had a one-on-one talk and he was like, yo man, you gotta let you gotta let it, you got to let the people really know, like you gotta you gotta go deep.And I remember when he told me that, and I was, I was actually recording a podcast for him and I just started to cry. I just started to cry cause I was like, yo. You your brain, you're making me break. You're not making me. I'm breaking down walls that I put up. Yeah. Toward the past that I'm like, I start, I am forgetting.Like I literally forgot a lot of my past. And then recently I started releasing what I experienced. So like I just did a Facebook live the other day and I was sharing, I was like, man, I've stolen cars. I've gotten pulled over. I got out the card, pulled over for driving while black and, and in an environment. And. Having drugs in the car and things of that nature. And nights where it was actually just one night where I, well not one of my employees and it will go into my story and you can interview me and however you like. But there was this one night where it was Halloween, October 31st 2015 I bought two.I bought too much alcohol. I bought one big surviving bottle and I thought that everyone was going to be drinking that night. So I brought two big Ciroc models like the, I don't know what size, but it's about this big. We all drank one together in unison and everyone didn't want to drink the other one.Now I didn't want to drink. I didn't want to walk around with another Ciroc bottle, so I literally chugged as much as I could and hello, this is so unreal, irresponsible. But I drank so much alcohol that it just didn't hit me as soon. And that's not how alcohol works. The alcohol debacle didn't hit me as soon as I thought so I I realized I'm not drunk.So I kept on drinking more. I'm happy to do the bottle by myself. And then there's a guy who walks up to me. I walk into a party now. So I'm with my friends. I walked into a party. If for some reason that the guy who just pushing me and my fucking self want to push him back. And so I pushed him back. And ironically, the guy who probably, who just saved my life just called me right now, and you know, he just just called me right now.He said, let's talk. And I said, I'm going to podcast and call you back. But I told him that's so, that's so the dude pushes me, I push him back with my left hand and. Naturally. I have the bottle in my right hand, so I'm holding, I'm holding it at the cap and I, and I start sliding it up in my, in my Palm because I'm about to bash the guy in the hand with the lower part of the bottle.And then he, so this was pushing me and I pushed them back on my, what's up nigga? What's up, what's up? And as I, as I clenched the bottle. My best friend comes behind me, grabs my chest, he's like, yo, he's drunk. Let him go. And he pulls me away and I'm like, I'm like, I'm like, I'm like this. He pulls me away.Well. During that little scuffle. What I didn't know was that now we're in a house with like one in a small apartment in the hood, like in a fuck in a, in a hood. Like this is a small rinky dinky apartment. What floor is this? The house is probably, you know, 80 and 90 years old and of course creaking, but it's a hundred people partying to the DJ light's going and little did I know two days later. Mmm. Two days later that somebody pulled the gun out like it was in the back and he saw me scuffling and that dude was part of a gang and someone pulled a gun out thinking that I was an opposition, thinking that I was a threat to their gang, nice the person, but to the game and he was ready to fire on me.And then to that guy who pulled the gun out to his. Now this environment that happens often like, like. E, every month someone's on a tee shirt because the phone's dead and. So two days later, one of my employees at my store, she said to me, Joel, Andy, were you at this party, bro? I wouldn't at this point. I was like, yeah, well, how'd you, you know, yo, let me tell you what happened.My boyfriend saw you, his friend pulled the gun out, but because he knew that I worked for you because my boyfriend knew that I worked for you, he put, he told him to put the gun down. That's not the guy you want to mess with because that's Andy. He works, he's my girl's boss. So had I not been that business owner.I would have likely been a victim of a, of a, of a crime. Hmm. And I'm thinking about all these things into this, you know, pouring into my head and now, man,
John Bourgeois
No. Hey here. First off, any, I appreciate you being open and real on that, ma'am. Because here's, here's what I want to share with you, right? You obviously don't know my story, but I went 30 years being somebody that I thought everybody else wanted me to be.Being this persona that was like, I grew up in a highly religious family was constantly taught that not my parents, but the environment that I was in that I wasn't worthy, that I wasn't good enough, that didn't matter how much accomplishments I got. I wasn't going to ever amount to what I needed to be to feel worthy.I got to the age of 30 constantly pushing my dream off, not believing in who I was, constantly looking for the next relationship, the next accomplishment, and got to the point where I lost a 13 year relationship. I'm now living in a 750 square foot apartment, no furniture, nothing living on the floor. I don't even want to bring my kids upstairs to take a look at where daddy is now because he's fallen so far.It took me three years, three years to get out of the depression of who am I. Because I thought I knew who I was, but who am I and how do I discover who I actually am? And there is power, Andy, in your story. Yeah. Everybody sees what you know, the suit, the tie. Everybody sees like who you are now, but going back and sharing who you were to where you are now, what it does is it inspires your community to understand, Hey.You see me where I'm at right now. You know where I, what I'm doing and where I'm going. Let me teach you though. That hasn't always been the case. I've been the guy that was praying to get home at night. I've been the guy that didn't know if I was going to make it out of that party. I've been the guy that was, you know, being pulled over and doing that.If that is you. Then guess what? You can also do what I've done this whole show, the dream catcher show is solely started so that I can have a conversation with my younger 10 year younger self and say, John, you don't have to wait until there's X in the bank. You don't have to wait until you've got a title start now.And so I really appreciate, man, I thoroughly appreciate that you went into that story cause I know how easy it is. To just put up the wall of JS. Let's not really talk about that. Let's talk about what I'm doing right now.
Andy Audate
Right on, man. Right on.
John Bourgeois
I appreciate it, man. Let's, let's jump then into like how did that transition happen for you, man?
Like you're, you're in that space where like, when I look at, you now. I see a super mentally strong guy. Right? You've done some amazing transformation in your life from, you know, you posted, when it was the beginning of 2020. You posted, this was me back in the day in 2009. This is me now. Look at what a decade can make, and it's an, it's inspiring.
Andy Audate
When I was in Forbes.
John Bourgeois
No. Yeah. Well, you were in Forbes, but I'm even more talking about the guy that was, you know, 15 16 dead broke dropping out of college to where you are now. How did that transition happen for you, man?
Andy Audate
Yeah, I mean, the story, the story, I think I made a decision. I made a decision cause I remember laying down on my mom's bed with my laptop on my chest and I was just like, I was just like, yo, there has to be something better than this man that has to be like, there has to be something better than, than this, this environment that I'm in, I'm in a fucked up place.And I remember laying down on my bed and there's a, to the left is a wall with the window and down to went down the street was, not a nice, not so nice place. And I remember saying, I'm scared that there's a bullet that's going to come through the window. I remember just, it was that window, and I heard stories about shots ringing out in people's homes not even by like on blot, even targeting the home, like, you know, like beef on the streets and then this, you know, so like that. And I remember laying down, I was like, yo, I gotta get out of here. I've got to get out of here and I just didn't know where. So I would just type in like different places that I would be on TV. So it would be like Los Angeles or what the hell is in Los Angeles? Never been there. Oh, Beverly Hills. Oh shit.Rodeo drive. And then ended up finding out it was Rodale drive, you know, and, and type in. So it started with the vision first and foremost. This is, this is 10 years ago. So it started with the vision where I said, yo, there's something better. There's something, but I don't know what it is, but there's something better.So I started Googling stuff, and after I saw pictures and videos of lifestyles, and I remember thinking of. Other kids had their experience growing up. And I still think about it to this day, like I live in downtown Los Angeles right down the street right down the street is where, Lebron and Colby will play for the disabled center.I live half a mile away from there and I would think when I was on the East coast, I would think about their, their experience growing up. Like, I'm talking about like a 15 year old growing up. In California thinking that their life was always better. You know, the grass is green on the other side, so I wanted that feeling, which was that feeling must be good.I wanted that feeling because of where I'm at now, I'm scared. I'm scared. So the vision was more so a feeling? It was more so a feeling. Hmm. I think that's where the, the, the difference between what makes people successful and what doesn't is that when they sit, when people talk about vision, they're talking about, okay, I see it.Well, what we as humans naturally innately do is we want to experience feelings. We want to experience emotion. So we would drive, drive six hours to go see a woman or a man that we really like because the feeling that we'll get when we see that person. And with that person, it'll give us a good feeling.We'll pay money for an iPhone because the feeling that it gives us when we know we can't afford it, we'll pay to go to a concert, to that feeling. So I had a feeling that's success. It felt good that it felt better than this. So it's not that I saw it, I felt it. And then I would strive to experience that feeling.Then. I always talked about success because I said, I want that feeling. So I'm 15 16 17 18 years old, high school talking to people in my school about success like, yo, do you know what it feels like to not be scared? You know what it would feel. And that was the mindset of the others in my environment who were saying, yo, bro. I don't know about that shit. All I know is what we have here. I don't know about your Google. Google does that shit. All I know is what I have here. I know when I walk up the block, I know exactly how to protect myself. I know that. I'm aware I'm acute. I know that. But when you're talking about success, I have no clue.So other people didn't want to feel with me. You know? That's what, that's what it means when I feel you. People didn't want to feel with me about success. So it was a lonely journey. So then at 19 I met somebody who happened to be in my high school who I didn't really connect with. You know, it's, it's very ironic.I was like, I was one of the popular dudes and I played basketball. I was one of those guys. And there were other groups. There was, there were the rock heads. You know how high school is. There was the, so, so someone from the Latin community who I didn't associate with. I just sold him products, but I've been associated with him.Really? That's friends. He was the, he ended up being the person that ended up feeling me after we graduated high school. So throughout high school, I'm not associating with this guy, but he ended up feeling me and said, Hey man, I see you being successful. And I want to be successful with you. I'm on the same wavelength.I feel you. You feel me? Let's be successful together, but you're the leader. I'm allowing you to leave. So I opened up a business. At 19, 19 I opened up a cell phone store, and after I opened up the cell phone store, after I open up the cell phone store, we go through trials and tribulations for the first couple of months, but within six months I made my first a hundred grand and I was blown away.Then I started listening to personal development and people who were much more successful. So I want 10 X my goal, cause my goal at the time that I felt, I remember writing this goal down January of 2014 I said. I feel like, like I felt it that in June I would open up the business. So January I wrote it June 1st open up the business in January.So if you go back in January, I wrote down, I'll have a second location. In the works by quarter one 2015 so a year later, December 22nd I signed the contract for my second location and I did the deal with T-Mobile, bro, I'm 19 years old and I'm doing deals. I'm doing deals with them. Nope. And I truly believe it was because I felt I knew what I wanted to get, and that was clear number one. And I had that feeling. I got it.
John Bourgeois
So before we go into, cause I want to dive into that a little bit further, cause that part, that progression where you move to actually getting the business is insane as well. Andy dreamcatchers I want you to hear something right. We asked the question that I asked him, how did you go through that transformation? You're in this place where everybody is just trying to survive versus thriving, which oftentimes like dream catchers, you'll be in the same environment.You'll just be in an environment that's. Survival versus thriving, and literally this is key. This is massive. I want you to hear what Andy just said. It started with having a vision. Then he felt that vision. Then even if it was just one guy. He started to surround himself with somebody else that was going in the same trajectory as he was giddy wanting to go after that success.
They both wanted success. Then he dived into personal development and started to develop who he was because he wanted that success, and then he continued to write down goals. That is a huge dream catcher. If you're trying to go through your own transformation.
Andy Audate
I'll give you the system, man. I'll give you the system.My wallet is not in my pocket, but I would have pulled out the paper. I still have it. Have wanted his deck. You got to go to a quiet place. Yeah. And you got to ask God, what do you want me to do? And it's probably going to be the clearest. Now, here's the reason people don't hit targets. It's probably because you're unclear, so your people sway you sway back and forth.You're just got shiny object syndrome. One day you're a real estate agent, two months later you're in a multilevel marketing group. The next day you're, you know you're selling, you're selling a cell phone, and then three months later, like you use sway back and forth, you've got flat, shiny object syndrome.Go in a quiet place. Get on your knees and ask God like, yo God, what do you want me to do? And I bet you if somebody who came in fathom. Can't fathom. And then once you write it, once you write it down, you're going to say it's impossible. But once you have that feeling, you actually feel it. And you're like, all right, man, it's impossible.But I feel what it's going to be like when I get there. I'm going up aiming for that feeling. Watch what happens, man.
John Bourgeois
Absolutely. Absolutely. And the thing that I love about your story, Andy, is, so I'm an international New York times bestselling author. Hm. Not yet, but I am.
Andy Audate
I believe it.
John Bourgeois
Yeah. Amen.
Andy Audate
What did he tell me when you told me that I had not enough.So John, I'm going to treat you like one one. I'm going to be like, yo, let's, you know, Hey bro, let's, let's do a deal as you know, because you're one and, and so. You, you, you got it. You got to proclaim that.
John Bourgeois
Absolutely, man. And the thing that I love about your story is you didn't just have a vision, but you walked out the steps to get you closer to that vision because before you opened your business, weren't you working in sales?
Andy Audate
Yeah. and so, so I, I'm only on like, I'm on like a nine year run right now. So like, you know, everything has, has, has, you know, I've only been in I'm 25, so I've only been an adult for like, seven years, and been in business for six in total. So every, every year has his own story of growth.Right? It's not like, Oh, I did, I did this for 15 years. It was like one year after one year did this. That's how we progress. So, yeah, so 15, 16, 17, I'm thinking about like, do I need to get a job? And so I worked, I worked at Wendy's, I worked at different companies, I work at different clothing stores and so on and so forth, but I'm working a job where it's hourly at a clothing store that I worked at. They, they, they had an incentive and the incentive was to give the membership cards away. It was free. And the more people that you gave it away to activate the free membership card by giving us the email. Well, I was able to choose my hours, so I would just say, Hey, do you want a card? And essentially I was closing people on giving me the email address that had the most people subscribed.So they said, Hey, you choose your hours. I said, Hey, it's Sunday time and a half, like I get paid $8 but if I work on Sundays, I get paid 12 per hour. They're like, yeah. I said, give me all of Sunday, man.I learned something. I learned the results. Make more money for me. Yeah. So I said, I don't want to do the hourly thing. I want to do the commission thing. I heard about this commission. So I go to T-Mobile. I say, Hey, you know, I'm 18 years old, 17 to go get me a job. And they laugh at me like, no, we want people full time out of high school.You're in high school. No way. So I go to the next best thing across the street. I go to Metro PCS. I'm working at Metro PCS, and. Crazy story. John, this is great for your dream, for your people. I'm working. I go to Metro PCS. I hand in my application to a guy, a big chubby guy, and the big chubby guy says, Oh, I'll give you an application.I'll give you an application. Don't worry about it. So I give him my application. Then I go down to another Metro PCS and I give them an application. Then I go up to another Metro police that's in another area. Give them an application, walk in a night, walk in a nice polo, right? Little did I know a year later no, no, six months later I ended up finding out.That they were all connected by at all. They all had the same owner. Okay, but here's what happened. The first one that I went to, the guy threw away my application. No, he threw away my application. I found that out later. And you know how I found that out when I was his manager. I give them location. I go to the second location I gave her and she saw me.She said, Hey, I'm the manager here. I'm looking for a new person. You look like you're, you know, you come in in a polo, tucked in shirt. I like you. It's hard. So she hired me, they trained me. This is the busiest store they train me. I'm working at the busiest store. I have my little customer base. I'm there for three months, got my little customer base.I got my crew, you know, every Friday we have a pizza party. I love this man. It's a new job. Oh my God, I'm an adult. This is amazing. I get a phone call from the regional, the regional director. He says, Andy, I'm going to move you to the slow store, the one that that guy threw away my application. I'm going to move you over there.I said, I don't want to go over there, man. I said, I don't want to go there, man. Come on, man. I'm going to be uncomfortable. I'm going to be uncomfortable. I don't want to go there. He said, I need you to go over there. I said, all right man. How long like for a day? For two days. How long? No. He said, I'm moving there permanently.
I said, I said, Rob, now I can't. I can't go there, Bob. I said, AC said. You got to go there. So I hung up. I said, okay, great. Thank you. Rob. Pissed off as hell. I go to my manager like, I really don't want to go to this. Just send it to the store. And like, man, like that's the boss said, you know, so I'm pissed off.I go there once, I'm there a little bit, a little bit. I know that. In this adversity? Well, the best thing that was actually happening for me, this was a slowest producing store, but not only was it the slowest producing store right behind the store was the CEO's office.
John Bourgeois
Oh, wow.
Andy Audate
So essentially what happened was it was compartmentalized into three sections all the way in the back was the inventory for about 10 locations.Okay. For 10 stores throughout the state. This little back office was the inventory place in the middle. There was a door that separated, was the corporate office. Where the office manager would work, the CEO would work, the assistant, all that would work. Then in the front they just said, Hey, we have the space.Turn into a store. So it wasn't a focus on being a store. It just happened. Make that into a store, put up some, listen, we've already got the space. What are we going to do with it? Might as well turn it into a location. So I'm there. Now here's the thing. I just came from one of the top producing stores. So what I'm used to is success.I'm used to having commission every week. I'm used to people walking in, so I try to recreate that. Feeling that I once had this podcast is about feeling, being in the feeling in your feelings, John. This was, and especially, you know, the fact that I told you I was that tends to be emotionless. And before we started this show, it's very interesting. Once I did the deal once I was at the first store and that first store was a high success, I knew what it felt like to be a little bubble. So in that second store when I got moved to which was the slowest producing store out of all 10 locations, I felt that it was improper. This is why when I visualize, and this is before I opened myself myself, of course, this is why when I visualize that success and I felt it I knew what I was aiming for.
John Bourgeois
It was a game changer for you.
Andy Audate
So I, and this and this and this, and the second store that I'm operating, I'm now like, like running it. I'm an 18 old dude running the store because they don't give a fuck about the store. Like it's like, you know, it's like, Hey man, like you don't matter. So Hey, let an 18 year old run it.So I'm going out passing out flyers. I'm going to stop at the grocery store. I'm going to the gas station. Like, Hey, yo, come over here, get a phone. I'm putting my car outside with a big ass sign. I'm saying. Well, I'm trying other different marketing strategies. I'm on Craigslist, I'm on Facebook, I'm texting people, I get the store popping.People are coming in and phones are turning and I'm like, yo, what did you do? I said, man, I was pushing and pushing and pushing. This all happened within 180 days. Wow. I'm in high school. So I've turned the store to number one, but not only that, here's the kicker for me. Before I met the CEO, I knew the CEO worked there, but I didn't know who the CEO was.I knew his name. So what happened was there was a dude that walked in one day. So this is my second week working there. This is a dude that walked in. He got a nice fancy suit, earrings in his bald head, and he walks in through the back and I'm like, I don't know if I'm being robbed. Like, like, this is like the nicest.Like this black guy walks in with earrings and with a phone and I'm like, the conflict just walked back. I'm thinking we'd been robbed in the nicest way. Little did I know that that was the owner. I go to the office manager and she's like, that's the owner. And I said, yo, you're telling me the owner's black, like we're at.I like, I am in the area that I come from, but when I see people like that, I only associated drug dealers, black and he’s successful.
And you still got that look? Oh my gosh. Like, like that I was attracted to. Now I want to be a boss. I'm attracted to, I want to be a boss. So I go to him and I'm like, yo, teach me between the game. So, successful people always want to be teachers. They always want to teach what they went through. So I said, I man.So he, so he thought, I started asking questions. Hey man, what are you doing? Oh, is payroll. This is how payroll operates. Okay. Oh man. You know, this person walked in happy and they walked out crying. What happened? They got fired. Why did he get fired? Oh, okay. How do you fire somebody? Okay, great. Great. So now you've got to get it replaced.So I see a group of people the next day coming in for interviews. Oh, how do you interview people? Oh, let me show you. Oh damn. So I'm constantly all how to run a business. Then within, I don't know, maybe two months, somebody from the mall, one of the mall locations now that the company grew to 22 locations within months.Okay. So now we have 22 locations. So somebody at one of the malls is fucking up the fucking on the job. So they're like, who do we play? Replace that person with the regional says, put them, put Andy in that position. Yo, he is 18. We talked about how you got 36 shows that worked there. 40 year olds that work there.Yeah. But this is the slowest reducing storm. Yeah. What else? What else can do in the fire. So I remember saying, I don't want to go home. I don't want to go, man, I'm already working at this store. But what happened was I realized I didn't want to go because I had security.They were always there. I remember being scared about getting robbed and stuff. I was like, yo, there's always people back there, so I'm good. Now they are actually sending me to a store far away from the support bar with some advice. Well, with my guidance, I'm really going into the trenches where I'm there to run the store.And on top of that, they gave me employees that were like, insubordinate that they didn't, they didn't want to be there. You know, they're 40 years old at 36 years old, they're like down on life and they're like, ah, I'm selling phones now. So now I'm AC coming in. I'm telling these people what to do. And they're like, yo. Who the hell do you think you are? So I remember I went to my leader. Which he doesn't work on, he doesn't work on my story, just goes around to all the stores, but he's original. And I said, what do I do? And he said, he said, clean house. That's enough. Said, bro. No upset. So I find everybody, I literally just fired everybody was one of the most disheartening things I did, fired everybody, fired everyone I put on Instagram.I said, Hey, I'm looking for people to work for me. Come see. Come to this place to get an interview. That guy from my school who was in the Latin group. Saw me on Instagram came in, that put an application, I hired him because we came from the same school. So now it's two 18 year olds running in the store plus a couple of other people who are a little bit older. And we made that store number two.
John Bourgeois
Dude. That's awesome. What a story. How did you build your own personal business from that? Because there's a lot like you, you, you, you talked about like that, and then you had years upon years of different progressive moving forward. How did your business come from that?
Andy Audate
Yeah, great question, man. well when, whenever I realized, and I look back whenever I felt uncomfortable. I realized success came out of it in the long run, in the long run, like I'm like looking back, I'm like, hi. I felt uncomfortable going to the first store. So then I made that store into a good store and I got mentorships.That's a good thing. I, you know, I'm happy to move forward. Okay. I felt uncomfortable in this deal. Moving to the second store. I mean to the, to the mall, but I'm by myself. I wasn't comfortable, but success came out of it. So now that Latin guy, he ended up telling me we're at the gym, so now he works for me at the Metro PCS and, and we ended up working out together.So we have the gym. He says, man, I think you should open up your own spot. So I went to T-Mobile and, metroplex was into mobileI joined at the time. So I go to the mobile and I'm like, Hey, I want to open up a location. They say, okay, great to the zip code. So I choose the zip code, and they're telling me you can't have a store within two miles of any other Metro PCS.So I'm looking at all of my States and they're like, Nope, you can't do that. Nope. Nope, Nope, Nope, Nope, Nope. So a bunch of no. So they tell him, I got to go to Massachusetts. So it's like a 40 minute, 40 minute drive. Now in my area where I was raised in a one square mile environment where my city was one square mile.40 minute drive was like another, it's like going towards another state to another planet. Yeah. So I essentially told them, I said, look, T-Mobile doing the deal with T-Mobile, MetroPCS is not going to work for me. I got to go and start a new career. So what I did was I took the systems that I learned from Metro PCS, and there's what we call an industry MBAs.A mobile virtual network operator, which is essentially one guy who says, Hey, I got a contract with a carrier and we'll just sell SIM cards. So that's the, when you go into like the convenience stores and you just see like those little small SIM cards that doesn't have a brand, it's just like a small SIM card and then you can just pop it in, pay as you go.I took that and I made it into like a whole brand in store, like a whole brand new store and I took everything I learned from Metro police tests and I applied to here and that's why I became successful.
John Bourgeois
Dude. That is so cool. That is awesome. And it's funny that you learned along the way that got you to that position.What made you decide to get out of that and get into personal development, writing your books, doing conferences, like helping other business owners. How did you get into that space?
Andy Audate
So I wrote a book called No More average. And when I moved, so at 20, so 19 to 21, I'm operating the store.So this is a couple of years. Okay. I'm operating the businesses. I get up to four locations. I have forced a location. I ended up at T-Mobile, thought about what I was doing, and then they ended up saying, Hey, we got some before you. Okay. What happened was that that mall that I got transferred to. I opened up my store right across the hall from them, and I was competition.And so I was taking customers so they, instead of going against me, they're like, Hey, well we'll, we'll, we'll work with you. Okay. So then I ended up. They ended up contacting me. We did a deal like it was a big deal, and I signed the second, the second I was my second store. Okay, so I opened up my second store. Now here's the kicker. What like what happened was as I opened up my second store, I realized the responsibility that I had to be successful. So it was uncomfortable to open up a second store. I remember this contract, I'm telling you, like I'm now 20 years old signing this contract with the lease saying that I'm going to pay a bill to suit, which is, which is turning a white while they call it a white box, which is going to a standalone.like I like a store in the side street. They, they, if it was essentially the store was a subway and we have to knock everything out. Yeah. All the stuff in there. Take out the carpet, take out everything and turn into the mobile store.
John Bourgeois
You had to, you had to break it down to the studs is basically what you had to do.
Andy Audate
I know like just the walls, but not like. Yeah, they took out the flooring, all that stuff. I remember doing 20 and I feel like a boss walking in there. I was scared because I'm walking. I see the people painting the walls. I'm like your whole like, what is like doing the right thing? I don't know if I'm doing the right thing, so I'm at the second story.Remember. Yeah. The locations for open up multiple MetroPCS and T-Mobile stores is scarce. So now I'm ready to open up my third store. I can't, there's no way for me to open up. I got to leave the state again. So I ended up opening my, like the same deal that I had the first store. Now T-Mobile gave me a pass my first or they said, it's okay.Don't worry about it. Well, my third store was the same opposing company, so. And I opened it up at another mall again, right across the street from right across the hall from the Metro PCS t mobile store. And I remember the talk that they had with me. As soon as they found out that it was me, they said, they said, Oh shit, you know, that's, there's another cell phone.So who the fuck is that? And you know, they have all this promotion and then you find out it was me. And I'm also going like, I'm also within their company. They told me it was like sleeping with the devil. That's what they told me. They said, and I mind you, I'm like 20 I don't even know what I'm doing wrong.They said, they said, they said, it's like sleeping with the devil. I'm sleeping with the enemy, like we're doing business here, but like you're taking away from one of my locations and then. Then I ended up saying like, Hey man, like I got like I got a team to feed. I got a business to grow. I'm not going to slow it down for you.And so I opened up another store right across like I just kept on opening up stores, man. and there was just, it was successful, but the transition really took place from me, John, when I was running the business and I felt sad and I was just like, yo, I'm successful. I feel sad. I need to write down what I want in my life. So I created a system called values of toil, and it's in my book, no more average. That's why I brought it up. So I'm in the office. So in these cell phone stores, we had a headquarters. I purged. I rented out an office office space. So I have people working at the office space, and if I'm in the office and.I look at one of the sales managers who ran one of my stores and I said, yo man, like, what do you want to do in life besides this? Of course. And he's like, I don't know, maybe, maybe create a clothing line. And I said, let's write it down. So I started writing down like the way that my life would be in its prime. What would I be doing for, for work and values, if you look up the definition of value. So I'm going to go and Google right now, define values. Values are a person's principles or standards of behavior once judgment of what's important in life. And then if you look up the word toils, T O,I L which is work, work.Essentially it's a work or labor. So those standards and principles that I had for my work. So when I, I remember what I wrote down and it was like, I want to be able to travel. I want to be able to work off a laptop. I want to be able to inspire people. I want to be able to share success. I want to be able to share growth.I want to not be. Stuck to one state cause the cell phones, I have to be stuck to one state or wherever the inventory was. So I remember I was in the inventory list. I remember writing that out. Inventory list. so I kept on writing down all of this and I felt what that felt like. Oh, getting on a plane here going, you know, going to do business transactions and Arkansas.Then they're in Texas. And I felt it. I visualize it and I felt it that I said, yup, this is not funny. This cell phone thing is not for me. Man. And it was so crazy. It was so the business is so successful, man. We know we're just growing and growing it and you know, at&T came and offered me $135,000 to do business with them now because they transitioned and purchased a company called cricket.And I was just like, no. Like what I'm doing is, well, I want to do my life as much more valuable. That's how I transitioned out.
John Bourgeois
That's awesome, man. How did you get into personal development though?
Andy Audate
When I was in college, well, I think I did it for basketball in high school. Like that's where it started. Like motivation, cause I had to work.
John Bourgeois
You were talking to everybody about this success, things like that. Right? In school,
Andy Audate
Yeah. And in high school. And then, 2014 is when it started to hit. And it's so crazy, man. I tell you. So crazy. I have a, I have a behind me, there's a bookshelf and I have a. I have a magazine, it's a magazine article.I'm on one side where they ask, they ask me my story and stuff like that. And on the, on the left hand side is Eric Thomas, the motivational speaker, right? So it's me and Eric Thomas there. And. This is, this is crazy. Like we were both involved in an event called thrive. So that's where that magazine comes from.And the crazy thing, man, is in 2014 I'm in my college parking lot, the CC, well community college of Rhode Island. And I'm questioning, I'm in the parking lot like, yo, do I really want to go in here now? Like they're talking about running a business, but I got my, I got my. Boss, who's teaching you about business? Why would I want to learn from this? No offense, John, but this white guy who makes $40,000 a year, never had a business, and him telling me how to run a business versus just other guy who looks like me who's running, running a multimillion dollar business, and I get to work with him like you know, next to him. I'm listening to Eric Thomas because my mom was telling me to go to college. My dad's going to go to college. My family's telling me to go to college, and then all I heard was Eric Thomas. All I heard was personal development. And because of that, because of the personal development, it was strong, I had a stronger connection to my personal development work, the rest of my family, aunts, uncles.So I decided to drop out and I opened. That's how I opened up the business. So throughout those times of trial, trialing times, because you're opening up a business, man, I remember the time I was in the bathroom crying, man, like, like. it sounds cool, right? Like, Oh, 19 six months I made a hundred grand.Like that wasn't the case, man. Like there were times that I cried. There were times that I questioned life. I, it was extreme. That was my reality. I was scared of the contracts that I was signing. Because I don't know what's on the other side. There was, I don't even know. There were times I was this wall in the door and from one of my, one of the offices I was in, and I remember I almost kicked it in because I was just so paranoid.I was so scared. So. And I would effectively be caving in on the inside. So on the outside it looks successful, but in the inside, caving in, I was so scared, so it looks cool, but really I was always scared I had cameras in the store. What if someone steals from me? I have $5,000 worth of I-phones in this store.What if one employee just says, fuck it. I'm taking it all in the leaving and I got $10,000 in that store. I'm like, what if they both talk to each other and they say, fuck it. I'm leaving like. What the hell like I'm in the situation, man. You know, I had kind of customers take phones off the rack and run with it and security chasing them.These things you talk about there, personal development helped me get through all of that. When I transitioned out of that business, I said I got a gift to others. What that gave to me,
John Bourgeois
That's powerful. And one of the things that. That. I want to dive a little bit into Andy, because each part of your stage in life, you've been quite successful where you were at.One of the things that I see from your story is that you don't settle for the success of that stage. You constantly are striving for more. How do you transition or not even transition? How do you keep going after that next level? How do you keep going? You know what? Yeah, I have my own business and yes, supporting employees.Now I'm going to do this and yeah, I've been an author and that, yeah, I run conferences but now I'm going to do this. Cause you're getting, you're, you're, you're not stopped man.
Andy Audate
Yeah. I, I'm, I'm, I'm actually more scared to stop and let me tell, let me tell you why. So now, and it's all in the story, like everything that I'm subjected to or even understand is because of a story.
So when you, you want to understand this story to really understand that person. And you don't know me until you know the story. Like, I don't know you, Jonathan. I know the story. What should they be after I experienced the success, my Eagle's high told you I didn't need to go to college. You know? I remember looking at.I love my mom, but I remember looking at her, so she ran a business. So she got me into the commerce space, like she got me online and when I was in fifth grade, so she ran a business when I was in fifth grade. And I remember seeing her books and the books were like $5,000, you know?And then I was in shock because that's the first time I saw her books. Now I'm not in fifth grade at the time. That's how I saw the books when I was like them. When I was 20 and a half and I remember saying, Oh my gosh, you made $5,000 a month. I just looked at the numbers on my computer.So far this month, my business has made 90 grand and I'm not even cognizant of the reality of a John, like I'm so far removed from it. My dad asks me like, how much do you have an inventory or something of that nature? One day we were in the parking lot. I said, I think I have about $50,000. Like, I'm so far removed from like how, like this is more than my household Nate, and I'm so far removed that I don't even like, I'm just talking, I'm just like, it's just, I'm just throwing money around, you know?So, so then, so then. I looked at the numbers and I'm saying, Oh my gosh, you may five I may. I'm just, this month I'm making 90 this is, this is crazy. This is far, but it's this feeling that I have that I need. So progress, man, I need to progress on a daily basis. Like, aye I'm successful. But then when I moved to California.And so I closed on the business and I said, Oh, I'm clear on my values. These are not my values. I don't know. I don't even know you can tell a business. So I didn't try to sell it. So, I left the business. So I closed the business essentially. And. And I came to California, I'm in Calgary and I'm just chilling, man, I have so much money, man.I just didn't even care to work. Typical black man's experience when it comes to money and it's so crazy. I was just listening to something with Colby and he was talking about retiring and then him, you know, finding a new hustle and naturally I went to, man, you got so much money, why don't you relax?And then I realized what, like it kicked my story, kicked in real quick. My training, my re my, what happened to me kicked in. Well, essentially I relaxed and the money depleted. It took me a year, I depleted all my money. I depleted all the money that I have. And then I was, now I'm in an apartment where it's up there telling me I have to pay.I couldn't pay like a thousand bucks, 1500 bucks for rent, and they're telling me I got to either pay the rent or in 72 hours the police will be there and then I'll have 60 minutes to remove all my stuff when the police comes. And that was what Lynn was telling me. The landlord was telling it. And I thought I was going to be able to use the card of, I'm young, you know, I'm young and that didn't work.There is, and then I remember I had to go out and hustle. I went out and got the money because I was selling some tickets and I got the money for rent and I was like, yo, I will never be here again. I will never touch that. Yeah. Okay. Lead that financially hurt again. So it makes sense that now, like when you see people who are 60 years old.That's still pushing. Yes. Scared. They're fearful. There's something that happened in their story. I was watching the video with Kevin Hart. Kevin Hart makes millions of dollars. He just got paid $500,000 to speak on, on someone's stage. and I'm looking at that and I was watching this video of him and he's like, no, I gotta hustle.I gotta hustle. I gotta hustle. Like I will get it. I've got to go get it. I gotta push. And then. In the story he mentioned one of the videos, he mentioned that he was scared to go back to Philadelphia. In my head, a normal person has like, how could you possibly go back to Philadelphia and the hood again from where you're at.We just access and then it, but it's truly this innate fear of going back. And now I feel it in my heart. I do not want to go back. I don't see myself stopping. My intention is to take care of my body, take care of my mind, to the point where I don't stop until I die.
John Bourgeois
And he, we were talking about it a little bit off of camera, but I love where you just went.
So I want to go there. Kevin Hart and Coby Bryan, Kobe Bryant was, and still is. Yeah. Still is an idol of mine. Kevin Hart is an idol of mine as well. Man. The thing that I love when we talk about Kevin Hart, like the docu series you were talking about, right, is the hustle that that guy has no matter what stage of life he's at. And you look at him, like Dave Chappelle and some of his really good friends and they're like Kevin, we wish. We had continued to stay hungry like you have. He's not just on stage and being a comedian, he's doing his own movies. He's now running his, what is it, heart production. He's got all that other stuff that he's doing because he's staying hungry.Literally, I was reading a Tony Robbins and one of the things that he was mentioning, Andy, was when you get stagnant. You start to digress. Yeah. That's literally what you were talking about. That's right. And you literally said the exact same thing just now. Like you don't want to go backwards. That's plain and simple.Anybody that you look at that's a dreamcatcher, that is a successful ultra successful guy, has that exact same fear and understands. If I stop. And there's no more going forward. Now I'm going to start to literally start to go backwards. Yeah.
Andy Audate
And it's probably some type of experience that happened in their life or a story that they were told from a mentor to get the understanding.you know, like there's someone that I know who's the most successful. I'm in the personal development and entrepreneurship space, and in 2000 in 2008 he was already stolen who was making hundreds of thousands of dollars, if not millions. And so he was in a place where he felt comfortable. And then 2008 the crash, the crash took place.Mmm sure. How do I experience this? The challenges in 2008 where the crash took place and he was getting sued by a bank and essentially like it hurt him. It hurt him in the sandwich, and he didn't have it, though he didn't have the proper funds. They have to cut back on grocery shopping, the whole nine yards. Although you have millions of dollars, man, you still got affected. Well, your family has to suffer. So what would that experience be, what do you think he's doing now in 2020 man, he's hustling and it's a million dollars now you go from a million to a billion. Why? Because you're scared. You're like, I was a millionaire and I was still jacked up.I was a millionaire bill jacked off, so I don't, I don't, you can't. You got to keep progressing on a daily basis. Amen. Amen. And, and it's the people who say like. When at once I make a million dollars that's gone out like you were talking about earlier, is because you don't understand what actually happens when you make a million dollars, like a million dollars is a thousand dollars.You can, you have a thousand opportunities to spend it. Think about, I just spent a thousand dollars on an iPhone this week, right? It was almost two grand. Honestly. Fucking big ass phone, you only have a thousand options. And some people are like, well, I need as a million from my life.I mean, if you only have a thousand opportunities, just my decision to purchase this one was what would have been one. And then the same thing goes for this one and this one. Right? And so I have all these phones, each of them costs about a thousand bucks. But then, so that means that as a, as a business owner.As a, as a, as someone who's making money, you realize that you will always be spending money. Are you, are you going to relax and just keep spending money and get yourself in a bind or are you still gonna find it to progress? That's the mindset of progression. Like you, you have to continue to grow.Men, if you don't grow, you're hurting yourself. You're hurting humanity. And here's why. Humanity part. The humanity part is the fact of when you're hitting your goals, you inspire others. If that guy was at a point where he said, I'm going to retire even now, now that my old boss, he's out a hundred something.We just had dinner. He's at a hundred different locations now throughout the nation, and I was with him when we had 10 if he, if he relaxed, then. Before he met me, I wouldn't have been inspired. He inspired me to move forward saying that I don't have to go there for a job but didn't know. I didn't know I was going to get a life learning lesson.So as you grow and you get successful and hit your targets and your goals, you're going to inspire other people. So right now there's, there's somebody who's waiting for you, John, who's like, who's either in some way comics, no, somebody's womb, and that about to be born or this, you know, he's five years old, 10 years old, 20 whatever they're waiting for you there. A young girl that's saying, I need a man in my life, and they're looking at. Your father is gone and you're looking at John as the example of a man and you don't even know it. Like, are you over here doing your podcast? You're doing your speaking, you're doing your books. And then a young girl who's 13 sees you and they're like, Oh my gosh, like his story.
I love it the way you look. I love it. That's what I, that's my point of reference. So when she grows up to be 18 years old and she says, yo, you, you, I love you too, man. The real reason subconsciously is because of John, because John showed up. That's why like when I, when I look over here and I say, and I see purpose, right?Purpose, take advantage of an opportunity of a lifetime and the lifetime of the opportunity. You have an opportunity right now. So you got to get clear on your purpose, continue to strive for progression. And as you stop the progression, you're going to start realizing that there's people that depend on you.So one of my biggest challenges, right, was the fact that I have men like Brooks, right. I've got members,it's called gynecomastia four 13. I was suicidal with the 14. I'm suicidal with it. 15. I'm going to my mom's laundry. I found a tube top. My mom has a tube top. I put it on and it stuck to my chest. I guess it's flat.I feel normal. Oh my gosh. I'm going out tonight. I go out with my friends. I feel normal. The next day. You think I took it off? Nope. The next day after that, you think I took it off? I finally felt normal. No, for five years straight John, every single day, basketball practice. My first time having sex, driving a car.Every bit you could think of. That happens between 14 and 19 I'm wearing that thing every single day. I ended up getting caught with it at like 16 and a half. My mom says she just bought, momma just buys me a new one and throws it on my bed because I was hiding it from everyone, but my mom knew about it.Do it so. Next thing you know, at 19 that guy who believed in me said, said, Andy, we're confident, man. And what happened was that thing was hurting my back. So I was walking around like this. I was walking over and I didn't know from my point of view, I didn't see it from the mirror. I didn't see it because I'm from the mirror.I just looked like I had a flat chest. I was like, yeah, well my back was hunched over. So the guy who was my right hand, the Latin guy, he said, he said, Hey man. Put your back straight posture. Oh, we're confident businessmen now. We're not high schoolers anymore. I said, okay, great. So I realized what was making my back, so I have to let go of that.I was more, I was more determined about the future of feeling in that current state of feeling. So I let that go, put my chest up. Now here's the thing, I couldn't take my shirt off. So now I have the confidence, but I still can't take my shirt off and show my chest like I did with you. So then I moved to California.That's when I moved to California. I got with a girl and we're in the room. We're doing what men and women do in the room and our private time. And she says, why don't you take the shirt off. And I said, you want to know the real reason? This is the real reason I have gynecomastia. She's like, Oh, like I didn't fucking know, like, like hidden that you don't want high, can't hiding a shirt.And then so she accepted me the way that I was. She accepted me the way that I was and she put a hand on my chest and said, I love you. And I said, damn. So that gave me the utmost confidence. I went outside the next day, I went to the beach for the first time to take my shirt off at 21. I'm going on 22, taking off my shirt at the beach, walking around, with crazy confidence.Now I think my shirt off at the gym, so on and so forth. But here's what I did not know. I put on social media. Men were watching me on social media. Men came out of the woodwork and was like, yo, Andy, I had the same thing. I follow you man. You gave me permission to do the same thing. Same thing as well. You gave me permission to take off my shirt.People who are much older than me, people with wives, people with kids. That was still suffering, hiding. Because they felt less of a man. And once I decided to live on purpose. And experienced the feeling of being confident. I didn't realize I was affecting other people. So as you start to strive towards who you're supposed to be, other people are going to be affected by you, whether you know it or not.But that's what that taught me that other people can change, you know, a lot. So the Latin dude shouldn't change my life. When he said, Hey man, put your confidence up. Take that shit off. That woman. Changed my life when she said, Hey man, I love you. I love you. I love your body. I love it the way that it is.Take it off. Take your shirt off. Boom. All of that combined gave me the confidence for the rest of the world. No, I was able to do that on your podcast and not have any, like no one can. You can talk shit on your podcast. Someone could go into the comments right now and be like, yo, Andy got me into these and be like, yo, like, I love that bro.
John Bourgeois
I love that confidence, man. And that's, that's on anything, brother. okay. Last two questions. And I have had so much, I knew I was going to have fun with you today, but I've had so much, you brought me so much value in my own life. I know you're going to bring tremendous value to our Dreamcatchers. Last two questions for you, brother.Mmm. Obviously our dream catchers aren't going to want to connect with you. They're going to want to follow your journey. They're going to want to be inspired the way you've inspired me, and they're going to want to be able to connect with you. Where's the best place for them to do that?
Andy Audate
Hey, go to andyaudate.com Or to learn more about the progression conference which is a one day business event where I train people on business growth now and I train people how to get out of that rut and get financially free and understand how to sell themselves, how to market their personal brands as well as the personal development that's needed to overcome challenges.
Go to progression tickets.com if you want to see me live in person, go to progression tickets.com that's again progression tickets.com.
John Bourgeois
And Dreamcatchers. That's all gonna be in the show notes. So if you're working out, you were driving, you were cooking, you were doing something else besides like, looking and watching this podcast, it's going to be in the show notes.You'll be able to find Andy, go and follow him, go and get yourself to the conference. Like honestly, it's guys crushing it if you haven't already figured that out from the podcast. Andy, last question for you, man. If you were to bump into yourself 10 years younger and you could only give one piece of advice or that piece of advice be?
Andy Audate
If I were to bump myself 10 years ago. Yup. So 2010 2010 I would. No, I don't. I mean, like everything had, it's like everything had its, had its reasoning, but I mean, it would probably be on the confidence thing, man. It would probably be like, I was really, really in high school. I was shy and timid and I acted out. I acted out because of, because of school. I really, I don't really say man. ha. I wouldn't say anything man. I wouldn't say anything cause I, cause I'm thinking about like what would I change? I would change the, like the, the people I was hanging around with and so on and so forth. But it never got, but that gave me that aggression, like those relationships is what gave me those hardcore relationships, gave me aggression that you see, you see this face here, right?You see this face to it and like that's how I feel on the inside. Like this is how I feel on the inside. You see this face. Whereas like, yo, you're the fucking boss. Go get that shit. The opportunities and the show up, take that shit, and then you see an end. You see this space where I'm smiling. It's like I also feel this way sometimes. but that's like the outside of me. And This is the determination to get whatever the fuck that I want. Someone asked me the other day on Instagram, he said like I did a poll on Instagram. I said, you can ask your questions, and then they were like, what keeps you motivated? I said, bro, I'm not motivated.I'm determined like you got, you got, you got to look. You got to look up the word determined to understand and determined means. By definition is having made a firm decision and being resolved not to change it. Definitely. I'm determined. I'm not motivated. I'm determined. So like this space on my left hand side where if, when people are listening, this is just a picture of me holding a cigar in a suit without knowing, without a smile, focus and fierce look to the camera.No smile straight. Fierce with the camera. And then to the right of me. There's another picture of me where I'm smiling with the cheese smile that I use on a lot of my, a lot of my covers. There's two versions of me. This is perfect. I didn't even realize that, but there's two versions of me and it's a matter of being determined that I'm going to be successful, like, or I'm going to die trying. Now, what I do want to leave your people off with is that I had an interesting experience of the day where. I didn't even realize I was essentially killing myself. Hmm. Like am I, am I work ethic? And this is some real shit with this entrepreneurship, hustle, hustle, hustle, shit. So I have mentors and I have a mentor who turned his company from $300 million to 3.4 billion.So he connects his company. Mmm. And it was in a five year time span and he became a mentor and a friend of mine and I started speaking for it.he brought me up to speak at his masterminds and things of that nature. So I reached out to him for support on scaling. And the reason why was because I put a post up where I went to bed at like 11 o'clock at night or midnight.I woke up at three and I was doing this regularly because I was working so much throughout the day. To the wee hours of the morning. And he said, I remember when I had that energy when I was young, like you, man. But you know, it's all about systems and scaling because one day you can get sick and it hit me like, yo, if I remove myself the way that I was at that time, if I remove myself from the business, my business wasn't thriving. So I was working myself to death. Eyes, bloodshot red all the time. I'm completely sober. My eyes bloodshot, red, red, falling asleep at the wheel. Mmm. Not the lifestyle, the ideal lifestyle. Then someone said to me, he said, man, you really are trying to get rid of that. Try it, huh? But the sincerity and the honesty where he was like, yo, you're really trying to get rich, or you're dying trying and you're on the way of dying right now So I learned about systems and scale. Now I have employees who work with me and my organization. What I failed in my first business to understand was that I subconsciously learned the system and how to scale it from Metro PCS. I'm constantly, when I turned, when I transitioned to a new business where the complete business was andy audate the brands I didn't know about.Creating systems and what roles were necessary. So I knew like in the cell phone, like I know you need a store manager, you knew you needed an office manager. I know you need the sales rep. I knew what each role did and how it worked together in this new industry of business where I'm creating a brand, I just want to know the roles.I didn't know what positions were needed, but like now. I know that I need appointment setters and I know I need sales and marketing managers, and I know I need executive assistance. And I know I need office admin and a video editor. Like now I have the team, now I know what's necessary, but back then I did it.And so you don't want to get rich without trying. You just want to get rich.
John Bourgeois
Come on, man. I love that. That was good. That was super good. And that's some of the stuff that you teach at your conference right.
Andy Audate
Yeah. Now, I do. Yeah. So it's focused on three things. Sales, marketing, person development. The sales aspect is what I recognize is that when people are struggling financially, they can't thrive.They can't support other people. So the first thing I teach people is how to get money through sale, through sales of a product or service. And then, then the second thing is your sales are limited. If you can't market effectively where you got people coming in and contacting you. So you got to market effectively where people are attracted are number one, aware of you.Number two attracted, attracted to you, and number three, it converts. So sales is the first part, marketing is the second part. And then throughout the interim, from where you currently are to where you want to be, there's going to be mental challenges. So you're going to get personal development at the seminar and people in accountability partners at the seminar.This is like the end all be. This is not, this is not the end all be all, but this is like the first that's really experiencing massive growth in a short period of time. Like for example, the shirt that I'm wearing right now, it says progress daily on it. I just got a i just follow me on social media. I just got a new batch of shirts.Who created them. Well, there was a young dude that was in the audience at the progression conference in April of 2019 and he was working a nine to five dead end job, and it's been on his mind for him to start a business. He came to the progression conference. The event took place on Friday, and he learned everything that he needed from sales, marketing, and personal development. By Monday, he quit his job. And now he runs his own apparel manufacturing company. And I called them a couple of days ago and he's like, Hey, Andy, I'm fulfilling a 10,000 piece order right now. So he's doing thousands and thousands of these appeals in orders now. But just a couple of months ago, he was at the event.He learned strategically how to sell, how to create, how to qualify, how to present, how to close, how to build a brand, how to onboard clients, how to convert. And then on top of that, the challenges that he'll have on the come up. How to, how to deal with the cha, those challenges due to personal development strategies that we teach at the event.
John Bourgeois
Dude guys. Dreamcatchers you need to go and get yourself around Andy like honestly like this. This guy is going places you watch the next decade and you're just going to see him continue to skyrocket. One of the things, Andy, that I love about you is you keep giving back. To that next level to the person that is following behind you and you're constantly growing, constantly seeking other mentors, constantly developing yourself and doing exactly what you're teaching everybody else to do.I want to say, man, thank you so much today, like it has been an absolute honor and privilege to be able to connect with you. Thank you for coming on the show today.
Andy Audate
Hey John, thanks so much for having me on the show, man. It was really an honor. Awesome man. Dreamcatchers first and foremost, you're already subscribed.We already know that you've already gone ahead and left a review and rated the show. Here's what I want you to do. First, I want you to go and give Andy some love. Let him know that you listened to the episode. Go ahead and get yourself at the conference, like go and, and figure out a way to be in his world.
On top of that, if this episode brought you value. I want you to go and I want you to send it to another dream catcher. Let them know what it did for you, and also let them know what you think it's going to do for them. We'll see you in the next episode.
Andy Audate
Thank you so much for the opportunity, man.
