Taking your life to the next level through hard times
In this episode Laura Egocheaga of the Unapologetic CEO Podcast interviews Andy Audate about his unapologetic journey. He talks about his view of the unapologetic mindset and how it has worked wonders for him despite the challenges he had to face.
Andy shares how he started his own business up until he decided to make a career in Coaching and being a Speaker. It was not without doubts and fear of making wrong decisions but the right mindset got him going and progressing from day one up to present. He tells us how he was mentored by “Les” Brown and how he got inspired into bringing the right mindset to the masses. Andy worked his way up so he can not just change himself but change the whole neighborhood.
Laura also shared her own story of how she was bullied by everyone and got up to where she is at present. When she asked Andy his biggest important lesson, it was not just one specific thing but a combination of micro decisions and lessons. Life doesn’t end in a one setting challenge and victory but a series of small events of ups and downs that will define your present.
Finally Andy shares the solution on how to be ahead of the curve and overcome your personal and business crisis.
You will learn:
- How you can apply the unapologetic mindset in your own business journey
- Having someone to journey with you leads to a successful path
- How micro decisions and micro lessons combined can affect you greatly
- The solution on how to make it work through trying times
Follow Andy Audate on:
Website: https://andyaudate.com/
Instagram: https://www.instagram.com/andyaudate/
Facebook: https://www.facebook.com/andyaudate/
Twitter: https://twitter.com/AndyAudate
LinkedIn: https://www.linkedin.com/in/andyaudate
Transcriptions:
Andy Audate
I want to change lives. I want to show people how to progress and their money. I want to show people how to progress their mindset. I want to show people how to progress in their brand so that way they can take care of their family, take care of their finances and experience freedom.
Laura Egochaga
Welcome to the unapologetic CEO podcast. I'm your host, Laura Eggochaga. You are now tuned into the podcast that will keep you ahead of the curve. When it comes to business culture. In current events, in a world full of fake news and bad decision making with good intentions, we're here to share our unapologetic journeys in business.Today. I'm here with the man himself. Andy audate. He's a published author, motivational speaker. Also, he's a millennial guys and he's a serial entrepreneur. So he's actually widely recognized as an awesome, fantastic speaker, with a delivery that is super high energy and he really is great at.Unraveling people's human potential. He was raised in a city of impoverishment and he's actually a college dropout with little formal education. Andy actually took the path of entrepreneurship, really forcing himself on a course of endless self-education. And that's really how he amounted to all his success.How are you doing today, Andy?
Andy Audate
I'm amazingly amazing. How are you feeling today?
Laura Egochaga
Fan fucking tastic. My man. Thank you so much for coming on my show. I really appreciate it.
Andy Audate
Yes. Yes.
Laura Egochaga
So tell us a little bit more about your unapologetic journey to your current success.
Andy Audate
I mean, look, I liked it. I like the keyword that you're using unapologetic. I'll be unapologetic. Why? Because. It's like, it's like, Hey, I'm not sorry. Exactly right. Like, it's like, Hey, I'm, I'm not sorry. And that's, that's the mindset that you got to have, especially in this day and age where people where the world is currently at, where people are in tremendous fear, people are taking back their finances and people will your business still needs to grow.So you making the decision to say, I'm not sorry, man. No, one's sorry for you. So is if, if you make a decision to recognize that, Hey, I'm not sorry because I'm going to thrive. It's also because you're recognizing that for you, especially like if your business collapses in 2020 because of the coronavirus outbreak.And then now there's another one coming out. That's nuts that just released within the last 24 hours. Like If you think that the world has 70 for you, you got your cell phone coming for you. You got your cell phone, that's coming for you. That has nothing to do with any benefit.
Laura Egochaga
Facts. Facts. You're completely right, man.So, so tell us, tell us how you got here. Tell us all the juicy details.
Andy Audate
I mean, look, I'm a, I'm a 19, I was 19 years old. Someone believed in me, I come from an impoverished area on the East coast and someone believed in me, suggesting that opened up my small business. I'm in now at the time I'm 19 years old. We're leaving the gym and he looks at me and he goes, Andy.I said there, I think you should open up your own cell phone store. At the time I was working at it as a cell phone store manager, working for Metro PCs. I looked at the dude and I said, you would think I should open my own door. Like bro, I'm 19 years old. I'm a college dropout. I'm an ex drug dealer.I'm overweight am yo like there's all these odds are stacked against me. So I decided that, I said, Hey man, like, I don't think it's for me. And he was like, yo. I think you should do it. And I believe in you. And I think I worked for you too. And I remember this. Thank you, Tim. Like sometimes you gotta have someone else to believe before you take your own beliefs.So I opened up my cell phone store. I have to overcome the tremendous amount of fear, getting on my knees and praying to God to open my first cell phone store. Mmm. The first month is a challenging second month challenging book. Wasn't six months. I made my first a hundred grand and then I expanded the business, opened up another location and then continually expanded.And at. No about a year in, I made my first million at 21. I took that money and I moved to the West coast. You know, that's what you do when you're new, when you're living in a province area on the East coast. And you just want to go to California. Hello LA. So I went to my friend's house. One day and I just had I remember I went to his house and I got his here's our kitchen.And I said, Hey man, you want to do something crazy in 2016 said, he said, what do you want to do? I said, let's move. He said where? And I was like Los Angeles. I dunno. Like my Los Angeles was one of those things where it's like, you just see it on TV. So he said, yeah.within two weeks he's like, Hey man, I want to back out.I convinced him to come. I convinced him to say, Hey, let's move forward. And then I start getting nervous and he's like, I start getting nervous. So I said to him, I said, Hey man, why don't we why don't we like go there for three months? Like do a three month vacation. Like we don't gotta move there, go there for three months because I didn't want to go all in.So the next thing you know, He comes. He's convincing me to go all in. He's like, man, no, we got to go all in. We got to ship all of our cards. They were going to go all in. So that's why you gotta be around the right type of people. Cause he pushed me to go all in. I went all in now. I'm living in California, starting my business.And I now I'm now in Cali, however, I don't know what to do. So I'm looking at the TV and I see real estate agents not being successful in Beverly Hills. Like that's, what's on TV. I'm like, Hey, you know what? I'm going to go into real estate. I get myself a real estate mentor and he's like, here's a list of people to call.It looks a little like two pages. I call those people. All right, man. No deals from that. All right. Now you've got to find your own leads and you got close your own deals. I'm like yo, I'm not, I don't know anything about real estate. So one day I look in the mirror. I realized I do it. I've been in LA in California for a little bit.
I'm overweight. I looked in the mirror. I'm still overweight. I'm soloing today. So I'm looking in the mirror. And then I said to myself, the time to go to work out, I need to go work out. So I go for a run. As I'm running, I decided to get a coach, a trainer. So I train is pushing me now one day, one run, and I had a vision, a vision of the future.The vision that I had was I was going to be a speaker. Yo, I'm going to be one of those speakers on stage. That's the vision. Why? Because I wanted to change my hood. I wanted to change where I come from. So I knew that if I spoke to the people, I can make a change. So I decided to work with a motivational speaker that goes by the name of Les Brown.I started working with Les Brown. I went on tour with less, learn the industry, learn how to speak. You gotta run the right, make the right connections. Got onstage that I produced, started producing my own events here in California. One of the first events. Les Brown came in and spoke since then I've been producing these massively like world-class events.I decided to call that event, the progression conference one day business events. I get a lot of successful people sharing how they became successful, what it is that they did. What is it that you need to know? Giving the audience the opportunity to make that same shift? Now, recognizing that that's what, that was my gift to the world.It's bringing people in my connections to, to, to, to the masses, bringing the right mindset to the masses, writing books and teaching people how to think. So that way they can progress in their life. I became successful at a young age and not recognizing that it was actually a challenge for some people.So I decided to, I'm going to share the secrets. I'm going to share the knowledge so that way they can grow in their life and in their business.
Laura Egochaga
That's beautiful, man. That is fucking beautiful. I love that your drive was that you wanted to change not only yourself, but your neighborhood. You know what I'm saying?The people like that was my inspiration too, dude. Like I was like, yo, I've been bullied my whole life. Not even by like my peers, but like by my teachers. so like they would fucking make fun of me because I was gay. They would make fun of me because I wasn't getting that great of a test score and what not.And you know, my whole life, they told me I would never be successful. And one day when I was a junior in high school, I fucking got online and I made my first 20 grand in six it's months. At 16 years old, man, it was crazy. And that's where, when I got the entrepreneur bug and that was like back in 2011, that's when I first got involved with cryptocurrencies and really opened up the world to what I am now.And now we have two seven figure businesses and yeah, man, I fucking feel you. I love it. I love it. You give talks like at high schools and stuff like, or not?
Andy Audate
No, not at a high school or I. Sometimes do, especially on back home in the East coast, I went to the high schools because the teacher started reaching out to me.I mean, the teachers were working grinding profusely. Like they were pushing me like, Hey, do you come from here, please come back. There was a time that I went to go visit my family. And I said, you know what, why don't I turn it? And to give back as well. So I scheduled a couple of high school presentations when I went to go visit my family while they were out at work and stuff.
So, but yeah, I typically talk to business professionals or as well as a startup entrepreneurs who are in a position right now where they want to go from either a w two employee to a solopreneur or a solopreneur to an entrepreneur solopreneur, and mean that I thought of a business, but I'm on my own entrepreneur, meaning that I'm the investor in the project.And you're having a group of people support you in that project to win.
Laura Egochaga
Gotcha. I fucking love it. It's awesome.so what's the biggest, most important lesson you've learned on your journey so far?
Andy Audate
Man, there's a lot of love suspended. There's a lot of us, I think, I think it's not even a big lesson. It's more of a lot like combining all the micro lessons.You know, to make it all work. As I'm looking in growing my organizations, it's about these micro lessons where man, it's a fucking puzzle businesses, a business in life is a, is a puzzling you're over here trying to find this piece and does that piece work okay for work? Leave it there. And then you're going around to find this other piece.And then it's one of those givers. If you ever did the escape room, have you ever done the escape room?
Laura Egochaga
I haven't, but I know what you're talking about. Yeah.
Andy Audate
One of those escape rooms, man, they'll give you like a little puzzle. And if you, if you like, they might give you 15 pieces and you got the fit, you got 14 pieces.And once you get the 15 piece piece, it all breaks away and opens up another door. So you think you, you think you're working your whole entire life to figure out this puzzle and you finally got your 15 please. And you're like, boom, that coronavirus, you know, like, like, like what's going on, you know so so I think it's a lot of micro decisions.I've discovered a lot of. Smaller decisions that, and the smaller lessons that are discovered from relationships. I mean, I think that's the most powerful currency. If you know how to maintain and get regular relationships, I'm currently writing a new book right now. I'm doing some crazy shit right now.Like I'm writing a book in a week, you know, and I did it over the last 72 hours. I've created three, five figure courses. And I'm over here on edge. Like I, like, I'm stuck to my computer like this, you know? my assistant's pushing me and the whole team is working hard because we're, we're doubling down right now.You know what I'm saying? And then I told everyone. I said, after we double down and we feel the effects of a double down we're tripling down. It's not, it's a focus of, Hey, I'm going to make it work through trying times and man you know what? It's a matter of taking your life to the next level.
Laura Egochaga
I love it. My man. Oh man, I got to follow you on Instagram, bro. I can only imagine the fucking, the bombs you're dropping on your Instagram stories. Look, this is an opportunity of a lifetime, right? Let's blow the shark out. The water does this coronavirus man. So many people are scared shitless. Some people are waking up in the morning.They don't know. I'm afraid that someone who follow me. Like I'm in a position right now. I'm going to put this a lot of content. Why? Because I'm afraid that someone who's following me is going to experience some challenges and they're going to blow themselves off. And, and that's very realistic. Like that's not even like a farfetched, like thought like very possible.
Andy Audate
No a hundred percent. Like if you're, if you're, if you're like a man who, if you're like a man who, like, you just took out a big loan to start your own business, you're like 20, 20 is my year. He is not a big woman, Joan business. And then you onboard. I know what it's like to have too many employees. You know, I know what it's like to have too many employees and like, yo, what the hell am I doing with all these employees?I know what that's like. And so you get to a point where you can start growing your business and you think that the world's going to be a certain way. And he, and he started kind of calculating for challenges and you're like, okay, if this happens, I'll take care of it this way. Like, like, like thought, you know, I'll take a multimillion dollar loan.If I get a little hit, you know what? I got a little cash reserves, you know, just for that one month. And that's okay. So I got a multimillion dollar loan, but I got a little cash, you know, if I get a hit in one month, so that's, that's how I'm protecting myself. And then the next thing you know, your business comes to plummets within days.Where literally today's March 24th. With three weeks ago, people are like, Hey, we're hiring, we're hiring or hiring. And then a week later, like, Hey, I'm sorry. We can't the people that we hired, we gotta let you go. And the people that have been here for five years, we've got to let you go 10 years. And you already, I'm sorry, I'm going to have to give you a paid absence for the rest of the month.I don't know where we're going with this shit. Some real stuff. And then, and then, and if a man has that experience and goes home to his wife and his wife was like scared shitless houses, all discombobulated, the kids were like, what's going on? What's going on, daddy? What's going on in the wife goes to the customer like, yo, you told me he was gonna take care of me.You told me he was going to take care of us. What, what is, what is going on? I don't care about the fucking world. What about us in this house? And then the employees are going to that same man and say, Hey, like, Hey, like I need a job. You told me he's going to take care of me. I need the job.And then there was going to the boss, like, Hey man, at the Christmas party, you said, you gonna take care of us ever met kids, employees that the employees keep coming to that same man and thing. Yeah, that's an awesome buy someone's going to have. And that man is one of, one of those people who have, who has a weapon he's going to offer himself.
Laura Egochaga
Yeah, but you know, it's crazy so before Coronavirus or anything there was this new story that came out. This guy was like, in his fifties, he was ready for retirement.He got fired from his job. They told him that he wasn't going to get paid sick days. They told him he wasn't going to get his fucking 401k.Like they were straight up like. You don't get shit. They fired him. He fucking went home, came back and shot up everybody in HR like that. Shit's real. And this was before coronavirus.
Andy Audate
That's the fucking thing, man. That's the, that's the thing. This yo peep, peep, peep. Yo, fuck. That's some real shit. That's a real deal.Here's the solution though. Here's the solution. Now, now we talked about the problem and I'm not going to soak in the problem, but let me tell you what the solution is. The solution is expansion. The solution is expansion. So in order for you to grow your business, in order for you to take care of your situation in this time and need, you must expand.There's talk about, you know, how many businesses and entrepreneurs are going to lose this year. Well, currently on the cusp of losing how many entrepreneurs are almost gone, almost done, like on the verge of quitting, you know, how many businesses are going to be out. How many jobs are going to be lost as a lot of people are going to lose their jobs, that's just around the corner.And it's not because of the corona where it affected them. It's the stress. Look, I have my grandfather, he's on a deathbed right now. As we speak on his deathbed. And he's young though. And I talked to my uncle. I said, well, yo, what's going on? He's like, we start talking about stress in a certain way that it affects the body over a certain time.Shuts of what's just a fucking money man, stress of money. So people are going to go into this predicament where they're so stressed out with the finances. The anxiety, they can't sleep, their immune system's low, then they get, they get a little sick. And the next thing you know, that stress starts attacking them because of their finances in this day and age, what you need to do is use the fucking spent youth expense, like what I'm doing.For example, I work with a lot of brands. Let me tell you the difference of the mindset, I work with a lot of brands in my businesses and I'm sending them messages out today and the message says this. The world is attempting to give the mass population relief aid. I'm here to give you expansion eight.It's a different mindset. I'm not here to relieve anyone. I'm here to help support people in expanding. And in this day and age, you have to expand unbelievable. When I say the double down double down means that you increase your efforts by 50 to a hundred percent. So what you did last week, what you did two weeks ago.In order for you to just stay above water, you got to increase your, you got to increase your, your, your, your, your, your, efforts just to stay above water. We're not talking about thriving. This is to stay above water. You gotta increase your efforts by 50 to 100%. And at the 50% Mark, that's going to be your new norm that you got to now expand again and double down.So that's a double down, essentially getting down to a hundred percent. Of your a hundred percent times two of your effort. I'm not talking about where Andy was, that this is a hundred percent. No, I'm talking about up here, man. Up here a hundred percent is multiplied by two. It's a whole different mindset.
No one's world will be the same. Moving forward. Everyone's life has completely shifted. The world has gone to shit and everyone's life has completely shifted. You will not be the same person that you were three months ago. It is not possible. Physically naturally innately impossible. I tried to fucking leave California.The world's going crazy. I tried to leave California, go to Hawaii. I'm like, I'm gonna get outta here. Hawaii. Isn't the same shit. You can't leave unless you leave the planet. And if you leave the planet, you still need support from you, not from the earth. So regardless you cannot, you cannot keep it.There's only one way to escape. This is through death. So you fucked up by dying. That's number one, or you go the only one, the only way to grow to go through this, it's a growth through this. You got to progress through this every single day. Now you relax for one day. You're back by six years. I promise you that if you were relaxed for one day, you're behind six years, such a misconception to understand that in this time of day where people are relaxing, where they're like, Hey, you know what, I'm going to be a home.According to him, chill. I'm to chill, man. Oh man, I'm chilling. No, you relaxed for one day. You're behind six years. People there's people that are still not recovered from the 2008 crash. And from what I've discovered with that, from people that are much older than me, those who went through 2008, who got hurt, is that what is going through right now?It's worse than 2008 from what, what, I'm, what I'm being told. I was in eighth grade back then. So here's the thing in recognizing that the people who got through and if you study history is in the people who got through. They double down and expand it. You see the wealthy, you see the people who were kind of rich.We had a little bit of money. They became wealthy in 2008 because of who are there. And they're still benefiting off that. That's what I mean by a central bank, six years, because 2008 happened, what's that 12 years ago. But people are still winning nowadays. This is the fucking time. This is the prime opportunity that everyone's been waiting for, for, for maximum success.But they just didn't think that it was going to look like this. That's. So someone in January, it's a God, give me the opportunity to throw. I just need an opportunity.Oh no, I did the window down. Like it's not an opportunity. Prime opportunity over in the fucking book. Another one, boom, three courses.What else in next? Boom. Our team, our team, my marketing team, our internal company, man. We're having a crazy ass meeting. I just loved that meeting. We're having a crazy ass meeting. Hey, if you Google. Hey. You won't see andy audate. And he said, if you type in a period, you will see andy audate, it just means on your keyboard.Google will think you're talking about andy audate.
Laura Egochaga
I fucking love it, bro. I love it. I hope to see you everywhere. Fuck. Yes, your motivation is killer. I love it. So, tell me like a real game plan here. Like a legit game plan for, because we do have a lot of solo preneurs in entrepreneur, mass awareness, marketing, marketing.
Andy Audate
Mass awareness marketing. So, people, you were talking about strategies, talking about mechanics. So what you really need to do is master awareness marketing. You need to be on every blog article, every blog that you can find, you need to be on four hour, Forbes need to be on YouTube. You need to be on Facebook.
You need to be on Instagram. You need to be on print everything. Because people don't read this, people who don't like the internet. Yeah. Give them something physical. You need some, you can be everywhere. You need watches. You need everything. You need to be on podcasts. You need a podcast every day, every day, every single day, you need a podcast.You need to be on a show. He'd be on other people's shows. You need to. You'd be speaking. After when Lisa died and we went back to live events used to be on every stage, as many stages as possible every day. That's possible. Give me three minutes. I'll teach someone how to turn it. Three minutes into 10 grants. I teach people that you need to create your own landing page.You need to create multiple funnels. You need to work hard and double the fuck down the double down, triple down, everything that you thought you were comfortable with was like, okay, I'm good with doing two podcasts. You need to multiply by 16. You do two pockets. No, we're doing 30 a month. You're doing two podcasts a month and say, Hmm, I'm comfortable.No, no, no, no, no, no. And this is just to get back to norm. This is just to get, you know, there's in the person development that the study that I'm studying right now and in the personal development study shares, it shares like, like, like, like the person who thinks that, okay, my rent is $1,500. My car is 500.A car is 200. I don't know what the normal car rate is, but my car is $200. And you know, my expenses. Okay. Boom. I need three grand a month. So I'm going to work hard. That's three grand a month. The coronavirus hit that's regranted is it becoming 1009? Shit out of luck. Okay. You need to, you need to be operating an excess.You need to be operating in spread. Why? How do you do that though? That's the question that comes down. How does one person do that? They go to brand marketing summit.net. That's what they do. They go to brand marketing summit.net. That's what they do. They want it. If you're someone who wants to expand, you go to brand marketing summit.net because you have to build a personal brand where people trust you.Number one, number two, you need a team of supporters who is going to push for your name at all times everywhere. I'm multiplied by 800% as we stand right now, how I have a virtual team in the background operating behind me right now, as we speak. Now why, why is it important to be virtual well in a certain, in this certain, a time that we're in, when you can operate virtual and have team members outside of the United States, it allows the resources to be stronger than it would be in the United States.So here's what I mean in order for me to have an employee in a, in, in America. And let's say the last name is California. The minimum. I've got to pay them at $15 an hour. Let's do the math. You take away $15 an hour. You multiply it by 40 hours. That comes up to $600 a week. The $600 a week for one person, $600 a week. I can get five employees outside. So for the same dollar, my dollar goes stronger. If I outsource it outside of the United States. So where can someone like a solopreneur whose resources are limited who's who's competition? Well, first of all, I have to give you this mindset. The mindset is that I look at Starbucks.That's my competition. Nike is my competition. Why anything and everything that has my clients' attention on it. And it's not an audate. That's my problem. So you go to Starbucks, you don't see Andy, that's a problem. In the next 15 years, I gotta be able to do a deal with Starbucks, where I'm on the council like this.Is that that's the mindset. So that means that I need to explain the band as much as possible. So for $600 without having a u.s employee for $600 a week, I can have one person or for $600 outsourced in different parts of the world. I can have six people or even five people working at full throttle. So if I want to have if I need five employees that I have to make a choice, do I spend more money just in the u.s or do I save money and spend it wisely outside of the U S now here's also what I discovered that the people outside of the u.s man they're hungry, like I'm hungry.So some people in the u.s man, Hey man, we love you. But some people are just comfortable. And I know I'm not talking about the people listening to this podcast because I know they are uncomfortable. That's why he listened to the podcast, but there's some people who are just too comfortable here where they're like, Hey, the government's nowhere.I got unemployment. They're gonna, they're gonna take care of me. I'm okay. Oh, Donald Trump is going to send a thousand dollars check. No problem. I'm all set too comfortable. Whereas people outside of the u.s that are like, Hey, I got kids to feed. I'm a hustle. We have young people working in my organization.That's cold calling cold calling, closing on the phone. Why? Because they're hungry and terminal. So who's going to win this day and age right now is the people who recognize this technology is what's going to support them. You need to be able to make your money go longer, stretching money. You also work outside of America, but you need a system for that.That's the real challenge. Many people are saying, yes, Andy, I get it. I get it, Andy, this is exactly no, you're right. You're a hundred percent, right. I need to have a, I need to outsource my work. You're right. I need to, I need to have a virtual team. You're right. But how well that's what the brand marketing summit.net does, but regardless, Laura, this is what needs to happen.You need to build a virtual team and they need to support you in your expansion plan.
Laura Egochaga
In Fact, I love it. So now that we're talking about virtual teams, I mean, so right now, you know, the whole bailout that's happening, right? They want to bail out the airlines.They won't want to force it to bring jobs back, blah, blah, blah.I personally, as a business owner, I'm not bringing jobs back to America. Are you a virtual team though? Yeah. So I outsource, I mean, I don't want to say outsource because they're like full time. So, but it's from the Philippines, it's directly from the Philippines.but I would rather like, I get what you're saying because a hundred percent, they're way more motivated.They realize that this money to them is like feeding their entire family. Not going to get a fucking. Purse or something like that, you know what I'm saying? So they value the dollar. So I get that. But when it comes to like how do you see this playing out politically? I'm just curious because like Trump's objective is to bring jobs back.Bring more jobs as a business owner in this climate. I don't fucking want anybody from America to work for me cause they're not motivated enough.
Andy Audate
Yeah, man. And that's where like, yes, you recognize that. I recognize that as well, man. I was thinking about it like, okay, what is the true benefit of having a us?I'm really trying to go back and forth because I have people. Who I've hired, you know, previous assistants that's been US-based and I'm like, okay. But my virtual assistant, who I love near that, like, like she's near and dear to me, man. Like she is, she hold me down. I've never met her in person. So much trust with her so much trust with her.She was my first VA and then we've expanded. We've hired over 50 people in my organization, so she was offered one and then we went to two, then three, then six. So, so then why would I have a u.s based team member? So like, like recently this week I did a course. I did it. I did this, three, three fully like courses to teach people.Virtual assistant taught them how to master virtual assistants, how to hire them, how to fire them, how to assign tasks and organize the different tasks, how to lead the virtual assistants, three different in-depth courses. I mean, 72 hours, my eyes, what hours given everything that I got to my pizza to the people.I mean, my, my team members have produced Multifactor figures in deals. I'm talking about this. These are Philippines on the phone now. So I want to share that with them, entrepreneurs and coaches who are going through this trying time, where they don't know how to manage a virtual assistant. I did the work with sewing based in the u.s but it was done virtually.Like it was, they were at their home in California. I was at my home in California who just did it through a zoom like this. And equivalently. I took that same process. I did it with doing the Philippines and it was the same thing, but it would have cost me a third of the price. Another example, I just, I just did a whole layout, like a, like a whole funnel that was built online.It costs me $280 to build out that funnel previously, it would cost me $6,714 to build out that same phone, the same exact minimum. From sixth grade to two. What does that allow me to do as a solo as an entrepreneur? It allows me to expand. So what people need to understand right now is that in order for them to expand, they can make their money go longer.So that's $6,000. Now I can do a lap. So you need to expand. So you need to get on as many blogs as possible. As many podcasts, you need to have one virtual assistant that their job is to reach out to all the podcasters and say, Hey, I need to bring this first on, on your podcast and have them book you.Then you can get another one that you got. You got three people writing copies for you. Copy for you, man. I got people on my Instagram right now. I'll be in the comments on Instagram. I'll be open. The deal was on Instagram. So you need to be everywhere as many fingers as possible. You need to, you need to be typing.You need to be everywhere. You need to figure out how I can be everywhere. As I'm speaking right now, I got multiple screens. Right? I got multiple monitors behind me. Cause my business is flowing. I'm monitoring my business as I'm talking to, I've got another one right here. I got one right here.My business is flowing. So in this day and age, that's, what's going to win. If you don't have a system similar to this, you will fail. There's no question about it. You will fail and you're going to be calling somebody, Hey, I need a job. Hey, I need this. I need that. You have to put yourself in a position where you must win.And in order for you to win this day and age, you gotta protect a resource that you do have. Put them in a position to work the hardest for you in the shortest period of time and increase your flow. We both know this. You haven't pulled that closed. We both know that every employee, the quality drops, there's no one who's gonna write a blog better than Andy audate. There's no one who's gonna write a book better than him. There's no one who's going to do video editing better than andy audate. So I know that for every video, I think we have like, 12 video editors on my team for every video editor. I know that quality drops. If I'm a hundred percent, I expect 50% from my video editor.But if I look at my entire organization where I think we're at, like, I dunno, 25 deep, I think, I don't know we hire and fire, but if I look at my entire organization, I would calculate it that 50% of 20 people of 20 people, a hundred percent. You do that? That's a thousand percent output. That's better than me, Andy audate.I beat by myself at a 100% output. Does that make sense?
Laura Egochaga
Yeah. A hundred percent. And if you don't understand it, you need to rewind this enlist. Listen to what the man just said. One more time and listen very closely because what he's saying is so fucking true.So, I mean, that was the only question I had. No, I love this. Thank you so much Andy for coming on the show, where can our listeners find you?
Andy Audate
Man go to brandmarketingsummit.net random marketing summit. Look over the course of three days. I teach people how to do this, where I'm talking about. I teach people how to do this.Why? Because now you need it more now than never. It's taken me such a long time to master this. Since last year I've been building out the system. Preparing for this Coronavirus take down because the world is going to shit I've been preparing for this now. I'm not nervous. I'm not nervous. I'm not anxious.This is what you've been preparing for. It's like, it's like, it's like, you know an olympian athlete getting to, getting to the day where it's time to do that race. I gotta prepare for this. So in this day and age, what you need to do is you need to double down, double down. It's get on as many platforms as possible.How are you going to do this? Have a virtual remote team where your dollars go longer. Or you're paying someone three to $4 an hour to do the work for you on your behalf. And their job is to work every stream for you. He needs to be on every marketing stream as possible. You need to be on podcasts.You need to be on Facebook lives. You need to be on blogs and articles and they need to do the work for you. And they support you in doing the work. They have a job. You have a job. This is your opportunity now to win. But the first thing you have to do is take action. Go to brand marketingsummit.net
Laura Egochaga
Facts guys go check that out. What about social media? How can they find you there?
Andy Audate
Thanks. Right. Andy audate a n d y a u d a t e is the best place to lock and load andy audate.
