LIfe is about Progression
Opportunity don’t knock twice. In this video, you will learn how Andy starts from scratch to become a successful Entrepreneur, Marketing Expert, and a prominent Speaker. Andy also shares his journey and experiences in Marketing that will surely help you grow your business. Before, he started as a sales employee who sells phones and eventually owning a business whom he can call his own that he still managed until this date. This video will surely lift your entrepreneurial spirit and will give you a sneak peak on how to become an Entrepreneur and strategies that you can apply to your business.
You will learn:
- Who is Andy Audate
- How to sell your brand
- How to become an entrepreneur
- Marketing Strategies
Follow Andy Audate on:
Website: https://andyaudate.com/
Instagram: https://www.instagram.com/andyaudate/
Facebook: https://www.facebook.com/andyaudate/
Twitter: https://twitter.com/AndyAudate
LinkedIn: https://www.linkedin.com/in/andyaudate/
Transcription:
Christine
Awesome. Well, Andy, I am so excited to have you on the show today. Welcome.
Andy Audate
Oh, I don't know if you're more excited or if I'm more excited, but I'm pretty excited, man. I'm pretty excited.
Christine
I know you, you have, you know, just looking at, how you, uh, actually tightening or how you turned your life around or what you made out all your life, right?
The college dropout under study. And taking the world by storm. Tell us a little bit, give us a little bit of a background.
Andy Audate
So, so I'm originally raised on the East coast, and it's interesting that, that, that, uh, you know, you mentioned like, Hey, you know, let's go a little bit deeper, uh, in the beginning of our call where you said, Hey, look, how do you go deeper? Let's go deeper in our call, which is, which is dope because doing all these podcasts, you know, I'll do like 40 in a month. And doing all these shows, it's kind of like the same script. It's kind of repeated. It's like, Oh, you know, raising it an impoverished area. Started a business, left, left, moved to California, became a speaker, and now I host tours around the country.
So let's go a little bit deeper, but on a surface level, on surface level, I was raised in an impoverished environment in the smallest state, in the smallest city in that state. And it was about one square mile. So it was like a crab in a bucket type of place. And I knew that for me, I wanted it to be in a different environment that allowed me to thrive.
It was very important that I put myself in a position where I can be in the environment that allows me to thrive. So I started listening to personal development and after listening to people like Les Brown, Tony Robbins, Eric Thomas. I got infused with this mindset of growth, of, of going to the next level. And there came a point in time where I realized that you're always growing and if you're not growing, you're dead. So you're always growing either upward or downward, like you're always going somewhere. And so that's why that gave me this perception or understanding that life is about progression. If you're going up, life is about progression.
It's just about going to the next level. So there's no success where you can, the journey success is a journey, and you're always going towards something that will progression is,
Christine
yeah, totally agree. So how did you find personal development in that tiny place in this tiny state? I don't know, man. It might've been a Google search, and I said, you know, success mindset, you know, it's interesting, right?
Andy Audate
How much I've been fused with personal development over the last maybe 10 years, eight years, probably started off with Google search. I was like, how to be successful? You know, like I, you know, I go from listening to rap music, but, what is that, how do I become successful? And then, you know, watching maybe someone's YouTube video, like how to become successful.And then if they say a certain certain person's name and that person, I ended up going to search that person on YouTube. And then I found that person on YouTube that would consume their content. And then I bought their book and I'm listening to their podcasts. Next thing you know, I'm, I'm a huge fan.
Christine
I love that. So I, that's for many people, you know, they have this dry fuzz in them. But they aren't places where they, you know, whether this is not nourished or where it's not taught, you have to do something yourself to figure it out. And Google is obviously a good place to go. I can start that journey. And then as you said, one thing leads to the other.
So right now you are in beautiful California. Your whole life has changed and it's different. you're running your own business.
Andy Audate
Yeah, I run a marketing firm as well as I run all the enterprises, which is a seminar producing production company and we produce com. We do seminars throughout the country. And then my business partner who is walking in the office right now, my business partner who is walking, uh, we run a progression marketing group, which is a content based marketing firm that we edit content and we edit content based.Advertisement for people, but that way they can grow their subscribership, grow their customer base and get more exposure in front of the masses.
Christine
Yeah. Awesome. And you did that because you wanted to be an entrepreneur.
Andy Audate
Yeah. I mean, I'm now looking back, I don't know if I, I didn't even want to be an entrepreneur actually.When I was 19, so I'm 20. I'm 24 now, so this is like five years ago, five and a half years ago. someone who believed in me, we were leaving the gym. He was, I was working at Metro PCs. So, this, let's backtrack you in a little bit more than that. I'm working at Metro PCs. I need employees because I was 18 years old and I was a manager.I was a lead manager at a store. So I was doing so well in sales that they were like, Hey, let's put this kid in a management position. Maybe he could teach. Cause he's older, full time herself. So I get into management positions and I'm leading people who are much older than 35, 40, 26 so on and so forth.
And I needed employees. So my only mindset or like reach for relationships was my high school. So I hired somebody from my high school, gave him a job. And, we were working out one day and as we were leaving the gym, he said, man, like I believe he brought like to the point of, Hey, I think you should open up your own cell phone store.And I was like, man, I don't think I should do that, bro. Like, I'm 19, I'm overweight. Uh, I'm a college dropout. Uh, I live in the hood. There's no way I can become successful. Okay. And that was, you know, I'm obviously laughing at myself. There's no way to become successful. And he says, dude, like, I believe in you and you know what? I'll even work for you. Like, like, let's do that. Like, open up that business. And after overcoming some fear, overcoming some doubt. And experiencing the turmoil of like, man, I'm about to open up a business. Where am I gonna get the money from? I actually realized that I saved $7,000 in a college fund and I had 200 bucks in my bank account, but this fund over here that I didn't have access to for awhile, has seven grand in it.So I took that money out. And I opened up my first cell phone store. Within a year and a half, I made my first million dollars and I had four locations and I had 14 people working for me. So at this time, I'm 21 I made all this money. And what do you do when you, when you live in a place that snows all the time and the people are too happy and you look around you and you're like, man, like this is not thriving.This is not success. It's not what I envisioned to be success. What do you do? You go to California. You know, so, so I took, I took a bunch of money, I shut down the location and I said, look, I'm 21 I'm more focused on me than I am on a, on a business. Cause I believe I was so egotistical that I was like, yeah, I could, I can do this anywhere.Cause cause I wouldn't say it was easy, but it was my first introduction to success or business. So because of that experience, I was like, fuck it. I'll go, I'll go do it in California, man. I go and I. Well before I moved, I wrote down what I call values of toil. So for your audience, you want to write this down.Values of toil, the values of toil were the characteristics, the characteristics of how I want to live my life, of how I wanted my business to be. So those are a few things that I had on that list that I remember. I wrote it down. I had an office, so I had four stores and an office, or like a central point where we would house how all the phones, all the employees will come there for team meetings.And, I'm sitting there with one of the store managers, Joe, and I say, Joe, man, like, what would an ideal life look like, man? And I said to him, I said, man, I got money but I can't travel. I can't really travel the way I want to travel. And he said, I want to travel too. I said, well, you asked me why can't I travel?I said, I can't travel because I'm stuck in this state because I have cell phones, cell phone stores, like I'm not big enough. To the point where I can just walk away and everything's going to be fine for two months. I can't do that. I'm not there yet.. We're doing very well for ourselves, but I still got to come in and fix problems every single day.That's what I'm doing. I'm a, I'm a problem solver for the business. so I said, I want a business where I can travel, where I'm not stuck in one state or one territory. I can get it. I can go anywhere I want to. I want a business where I can't have an office, but. People can work out of the office, but I don't have to be there.I want a business where I'm internationally known and I, and I wrote down those characteristics. So when I came to California and I had to choose what I was going to do for my life, I went back on those characteristics.
Christine
Yeah. That's, that's wonderful to get really, really clear what you want, because otherwise, how are you going to take action steps if you don't know what you want in life.
Andy Audate
Yeah. You gotta be clear on the vision, on the way that your life was going to look like. You got to get it, you got to get so clear that when you don't, when you're not experiencing it, you start, you can, you can look at the situation and you can say, this will stay this relief. This will stay this relief.That's what we call the difference between an ideal scene in a current scene or current situation. That the ideal situation is that I'm traveling. The ideal situation is, you know, I have money to be diagnosed. Situation is now I have my wife, I have my kids, I have my husband, whatever. And you have the current situation, which is, you know, you could be single, you can be broke, you could be no employees.You could be, you don't by yourself. You can not be thriving and whatever the situation is and what is, what is that you got to change to cook, to connect with too.
Christine
Yeah. So what did you do, just for people to understand that might be struggling in their business with their sales? What did you do to start a cell phone store and then to get yourself to four stores in such a short time and making over a million dollars? Oh, it's a mindset required.
Andy Audate
So if they could get out there, and I think when I say get out there, it's different for everybody. So it might be different from me or what it looks like to get out there. So when I had, when I had my first location, it was a kiosk. So I remember it was like a few thousand bucks or whatever it was.
It was like a kiosk. And in this kiosk I had nine phones and it was a generic phone. It was what they call blue phones. So I couldn't afford an iPhone because out of the 7,000 books that I had for capital, I told myself that buy one iPhone will cost a thousand bucks or nearly a thousand bucks. And then, imagine me having like being, you know, just walking around with seven, seven iPhones. That's exactly what I have. So I allocate the money correctly. So I bought cheap phones that will cause, or inexpensive phones that cost like 30 bucks, 50 bucks, a hundred bucks, you know, so on and so forth. So I had nine phones in my inventory and believe me, when I've placed those phones, like I moved them and I placed them correctly cause it was my ninth phone.Now my goal, my first goal was to sell these phones because if I, once I sell it, I can re-up, get new phones and take the profit. So what I did was I waited for people at my kiosk to come and buy a phone and I'm on like, I'm at my computer waiting for people and no, nobody shows up. So I'm like, you know what?I got to get seen. I got to get in front of people. So I go, I go from behind the kiosk, go in front of the kiosk. And people are walking by and I'm like, hello. Hello. How are you doing? People are walking by. Hello. How are you? Welcome. Thank you for coming. Thank you for stopping by. Like, I'm in the kiosk when people are already walking by in the middle of the mall, but nobody stops and buys a phone.Now I got a couple of days until rent's due, man. Like, this is not, this is, I got to read for the next month. I can't go broke every 30 I can't be broke with 30 days, you know? So I'm like, yo, I gotta start getting customers. So what I did was. I greeted my first step is to greet, so I walked up to a customer.I say, Hey, how many of y'all date? How are you? And they say, I'm good, I'm good off, but I'm not interested. I'm not interested. I said, Oh, no, no, no problem. I said, what phone do you have? And then they would say, Oh, I have an iPhone. I would say, okay, have you thought about upgrading? And they would say, Oh, no, I'm not interested.I'm good. Thank you. Walk away. So I should shit. You know what? I got to keep my tactic. So you know what? I started doing? The silent group. Because what happened is in the mall, the staff will say, Hey, I'm in the mall. Executives will say, Hey, you can't go and grab people. They can't do that. I ain't got time.I can't go and grab him, but, but I get it because they have a whole bunch of kiosks. If everyone was going and grabbing people, people wouldn't come to the mall and then therefore the mall closed. So I did a sign in green where essentially I will lower my voice. People can't hear me. So people are literally, I don't know, 150 feet away from me.And I would be like, Hey, and I start mumbling and I started, literally, I'm over here and talk like this. and people are like, what are you saying? And naturally what they'll do is they'll get closer to hear what I'm saying. So they're like, wait, what'd he say? What'd he say? So they're closer to me. And then I'd say no.When I asked you was, do you have T, a T-Mobile or at and T. And I would ask a question that wasn't so, uh, like so intrusive. I'm asking about data that doesn't go into like, I'm not gonna ask them like, Hey, what's your social security number? Like that's too intrusive. I haven't booked my relationship. So I started with a bigger gap in the grid is I go for a less intrusive question.So if your people are writing notes, you gotta take, you gotta take notes on this. I ask a less intrusive question. And then the more I build a relationship, the more intrusive the question becomes. So before I asked him for that social issue, social security number, I asked him a huge question, like, Hey, do you have a T mobile at and T or horizon? Like out of the big characters carries, which one do you have? And they'll say, I got a T-Mobile. I said, Oh, T-Mobile. Okay, I know Timo.which phone do you have? Is it that the iPhone or the Android? And they'll say, so now it's very important to ask questions. Is that what is it? I forgot how to call it, but, but it's like they don't have an option. Like they got to choose one of the answers. I think it was called a tie down and they got to choose one of the answers that you, you can't be like, Hey, what phone do you have? Out of all the millions of phones in the world, you can't just be like, what phone you have? So you got to give them an option. So I'll give them, I'll give them stuff.
So I'll give them, I'll give them options. Like you have an iPhone or Android? Oh, I have an iPhone. Okay, great. Hey, which iPhone you have. IPhone, iPhone six okay, great. What does that look like? Can you pull it out and they pulled it out? I put it in my hand. I put it right in my pocket. I say, I got something for you.So I grabbed their phone. Now they're forced to follow me so that now I can transition to another step called the call the qualify, so I'm qualified and to see a, if they're a good fit for my product, and B, if I'm a good fit or if my product is a good fit for them. So I'm asking questions that would qualify them to see if this is a good fit.How long have you had your phone? Are you interested in upgrading? Have you upgraded to before? When's the last time you upgraded some? I'm qualifying them based on the information that I get. I've been presented a solution, so I greeted, I qualified, then I presented the solution. So you have the iPhone six the iPhone X.You have you heard about it before? You're right. Yes, I have. Okay, great. The iPhone X, but I just don't want to share it about me and you and your kids when you go play soccer. Based on what you, shit. That's the most important thing that you want. So the iPhone X has a, you know, this many megapixels on your, on the camera.It has this many, this many of our core processors. So that way it's going to focus on and produce your content much faster than your current phone. This so, so your kid, when you take a picture, it's actually faster and allows you to save that memory. How have you with little tiny be with mommy having more pictures of him all the time. He'll be mad. Ha, he'd be really happy. I say, great, and I transitioned to the clothes. I said, great. So we have two options to get you the phone today. You can finance it or you can pay upfront. Which one do you want him to do? Remember, I'm giving the tie-down. I choose which one? Uh, I wanna I want to finance it.Okay, great. So we have $4 down payment or $6 down payment. Which one do you want? $40 okay, great. What is your social security number? You see the process that I took less intrusive, go to the close Greek, qualify presenting quotes. And so once I started doing that and started building that confidence, that's what literally was able to take my business from zero to a hundred real quick.
Christine
Yeah. And I love how you just shared like building your confidence. Figuring out what works, what doesn't work, and making sure that the service fits both parties. Right. It's a good match for you. It's a good match for them as well. So what was actually the very first thing that you ever sold in your life that was ever sold in my life?
Andy Audate
The very first thing you ever sold in your life.I sold my, I don't know, I saw my mom go on me going out, taking her car, you know. If we're talking about products, uh, man, I think one of the like that I remember was me selling lemonade. I even sold lemonade, or I sold candy. I'm pretty sure I sold candy in school.But I remember selling lemonade where my mom was not trying to give me money and I, and I, and I said, you know what? I go, I went into my fridge, I figured out the house. And there were some like plastic cups that my mom had for parties that you were just leaving the pantry. So, I said, you know what, I grabbed the house lemonade that, you know, the family was drinking out of, and I took it and I, and I went outside.I put a little table and I was just at the corner of a dead end street. My street was a dead end street. So like six people will pass by, you know, throughout the whole day. And I'm at the corner like, Hey, I see people on the internet doing it. That's what happens to like people on social media when they see, when they see like other successful people do something positive and they don't, or well, and they say, you know what?I think I could do the same thing. So you know, I'm, I'm at this young age, probably sixth grade and I go outside and I'm on a dead end. Six people pass by the whole entire day. So I spend an hour outside. Nobody walks by and I'm like, why isn't it working for me? You know, like I have eliminated, I have the cups and I have this table with the wood chipping away, but it doesn't matter the tables outside and I'm, you know, I'm imagining 11 year old Trumpy Andrea out there, like looking for people like, yo, where are you?Are you guys going to come and buy the lemonade? So one of my neighbors who would walk with her daughter, would walk around the block a couple of times for their daily exercise. She came around and she bought one. And then, you know, I was at my first couple of lemonade and I got mad, so I drank the rest.
Christine
How did it see you when somebody actually gave you money for your first lemonade? I was like,
Andy Audate
yo, man, I came out and they gave me a doubt. I'm gonna go take this dollar and make more dollars. Then. Then there was a time that my dad, he, he came to my, uh, in my bedroom I was laying down. And he said, Andy, I'm going to go to New York.Do you want me to buy you anything? Because when my dad goes to New York, that's essentially code for, I'm going to go buy some clothes and I'm gonna go buy cheap clothes in New York. Because in New York you could buy clothes for like a dollar, like in the hood, you could buy clothes for like a dollar 50 cents, stuff like that. So I said, dad, can you get me the Nike air force has the black ones with the, the mid tops with the Swiss shrewish, like the developer with the Swiss shrewish can give me those. And he asked me for my size. I gave him my size and. Then he went to New York a couple of days later. He comes back from New York.It was a bunch of clothes because he's sending his clothes to Haiti now to our family back home in Haiti, so he couldn't put a bunch of clothes and there's no like, he enforces, I'm like, yo, that was up. I thought I was going to be the coolest person in school. Like I, I'm envisioning what I'm going to wear with the Nike air force as you like, I'm going to be like swag down.I'm going to be that guy in school. Where's my Nike air force? I don't see them in the bag. He's like, Aw, I didn't, I didn't get them. I didn't get them. Why didn't you get them? It's too much money, man. This is $160. I said, yeah, but I thought, you're going to give me the Nike forces, man. You know what? I'm gonna.I gotta figure it out myself, man. I realized at that moment, I can't just depend on people. I got to go get it myself. So I went across the street. It was snowing at this time. And uh, uh, I went across the street and I asked my neighbor, I said, Hey, John. And I shoved the yard. I put all the snow to the corner, pay me 10 bucks.He said, I'm all set and I have a snowblower. And I was devastated. I was like, man. He said, no. So I went to my next door neighbor next door. I said, Hey Martin, Mr. Martin, can I, can I shovel for you? He said, no, we're all set. I'm going to do it myself. I was, I'm like, man, I'm looking across the street at my house and I'm saying, man, I should just go home.And I look out to his neighbor, to mine's neighbor, and I look at them and I said, you know what? I'm gonna go ask him. So I went to ask, and then they gave me 10 bucks. So I said, okay, it is possible. That's the first thing that I have to know. Number one, that it was possible. Number two, a $10 was not enough to get me the sneakers that I wanted.So I kept them going around the block, and then I went around the block and I went to enough properties, enough properties to get 16 deals, and I got the $160 that I needed for the sneakers. I went home, I put the money on my bed. And I grabbed my iron and I and I cleaned. I just, I just made the money look real pretty.Like I just made it look, I just flattened it out with me. I'm imagining that this guy who's 10 years old, 10 11 years old, like ironing, I closed my door, but my door was jacked up. So even though I closed it and locked it, you can still open it from outside sometimes. So my mom comes in and opens the door.She said, what are you doing? And I feel like I'm a drug dealer. And I'm like, Oh, I got, I got the money, you know, now I moved out with the money and I'm like, this small 10 year old guy. But I didn't want to buy the sneakers because now it was my money. I know what it took to buy the sneakers. I was like, I don't want to buy the sneakers, man.I just want to keep the money there. Then I wanted to scale that business essentially. So I went to my friend at school and I said, Hey man, I made 160 bucks yesterday. He said, how do you do that? I said, I went door to door. I said, why don't you come work with me? So me and him started this business where we started shuffling to people's yards and who was putting the money. I was able to hit more doors with his help then because I got the help. We kept it going to the fall where. The, you know, from doing snow. And then the summer came and now we're cleaning up the leftover of the leaves that fell and so on and so forth. So we were raking people's leaves and so on and so forth.So we kept that business and I became a young entrepreneur.
Christine
Wow. What a story. I just love it. We are running out of time for this wonderful episode, but I want to make sure that we send people to a progression ticket.com. Check out your site and I have all the links to you. I'm also in the show notes, so it's just one click away.
Andy Audate
You have progression ticket progression to essentially, now that you hear that, that's kinda like the beginning of my story. I did the cell phone thing. Now what I realized is that people need the opportunity to learn how to do things for themselves. How do you make a million bucks like you? It's not about the money or the business.Actually the mindset. So the progression conference allows people to have that mindset. So when I came to California, I became a speaker. Now I hold seminars, teaching the mindset of how to literally revolutionize your life, and that's what progression ticket.com is. And now we're going through every city in the country and soon we'll be coming to Germany.
Christine
Awesome. Awesome. I can't wait for our next interview. I have so many more questions.so let's send people to progression tickets.com. And if that's too complicated, just go through the show notes and you will find all the resources there and uh, you know, it's one click away to Emmy. Just hop on over and check it out. Awesome. Thank you so, so much.
Andy Audate
Thank you. Progression ticket back home, thank you so much.
Christine
Cool. How are you?
Andy Audate
I'm amazing. So is the way that I'm storytelling in alignment with the direction that you want to show you.
Christine
I just love it. I think people just click to you. I mean, it's, it's so close. So I'm so, so excited to have you back on the show and you want to come may.
Andy Audate
I'm excited to be back on the show, baby.
Christine
How are you? I'm doing wonderful. Thank you. So, we talked about your first business endeavors as a child, really making sure because you wanted the night sneakers that you had to show up for yourself and to do something to get the money. And then you got the money and then you figured that, well, maybe so hard or you might not want to spend it on sneakers, but you also understood that there is a system.So you started your first little company together. A friend, helping neighbors shovel snows, and, and really make a difference and support them with the set properties. And then, you know, it just went on and on. So do you think that there is such a person, like a natural salesperson?
Andy Audate
I don't know. I just think that people, people want, you know, it's like, what, what are, what do you want the most? And. And are you willing to give up the fee? What are you willing to give up? Are you willing to give to the dreams or are you willing to give into fear? So you got to kind of make a choice. It's like, Oh, you know what? I just saw a post on social media recently and it was like the post or something like a, like you have to believe in one, one of the two weeks, your faith or fear and both of them, both of them, you can't touch.Both of them are absent. So like, which one are you going to believe in? Faith or fear? And it's a choice. So I think with that being said, it's kind of like. Well with sales and with especially what you do in your organization with your, with your clients. It's about overcoming that fear and saying, I have faith, I have faith in myself.I have faith in my product. I have faith in the customer. and I have in bridging that gap, like I have the product here, I have the faith to my right. I have the product here. I have, I have the product to my left. I have the customer tomorrow, or I am in between. I have failure, which is that the customer will buy so.And in presence of faith, then what I'm going to do is I'm going to do the work to get the customer to buy.
Christine
What do you think is the biggest challenge or, you know, an entrepreneur just starting,
Andy Audate
I think the biggest challenge is self-belief. And you have to create systems. You see, if you actually break down the word discipline.
Since discipline is about following a system. I used to think that discipline means that you were mentally strong. No discipline actually just means that I follow a system. So out at school, are you disciplined? Do you follow the rules? So you have to create your own rules. And so one of the, one of the things that I see that that breaks down entrepreneurs, especially new ones, is that it's that belief.So when I was 19 that I shared in the previous podcast, and, and I, and I, and I opened up my first business. I didn't have belief in myself. So I took someone else's belief and I used their belief on me to literally allow me to open up my own business. But had that person not been there, I probably wouldn't be where I am today if that person didn't have belief in me.Now, however, that's a, that's a, that's a great, you know, scenario from my life. But sometimes you might not have someone to believe in you. So what you need to do is you need to believe in you. And how do you believe in you the way you believe in use and create a system that allows you to have belief. So the system that I have, because now there's a lot more people that believe in me, but I'm going past the limits of what people's belief in me is.So I got to believe in myself. I had a greater amount than everyone else, so everyone might believe me, Oh, Andy, Andy, Andy, that level five right now. But Andy could definitely be at level 7 and in my head, I'm like, no, I couldn't be at level 15 but it's only 10 levels. Andy, I'm going to create another 5, you know? And so the system that I use as I remind myself, okay. Of how powerful I am, and I give myself daily affirmations like there is nothing that can bring me down. He signs himself. So one of the affirmation that I share, do you recognize her? How sexy are you? Like I'm one of the sexiest man alive, and I use the affirmation, I embody the affirmation. I walk around and I'm like, man, you can see that woman. She looked at me, I think she recognized how sex I am. Am I, you know, someone might look at me and say, no dude got caught him. Stand on your shirt. You know? I said, Oh, but I'm still sexy. Regardless, I'm, I remind myself of how great I am. How amazing I am, how powerful I am. That's number one. Number two, I acknowledge my progression. I acknowledge how far I have come from where I once was as a 16 year old boy living in the hood, in an impoverished environment where bloodstains, uh, uh, took up the floor and in the cement and gunshots were hurting and nobody shook and nobody was afraid cause that was still normal.That was where I was. But now I'm living in California. My house is literally 0.9 miles from where LeBron James plays at the staples center where the Lakers, Lakers play, and I'm living in a different lifestyle. So I recognize my, my, my progression so that I acknowledged myself and I said, Andy, you created that, of course with God's help, but you created that.So you recognize your progression and you recognize your power. No one can stop you. There is nothing in this world that's bigger than you in your mind and your world.
Christine
Do you have a morning routine? Do you have something you can advise people to do? Because maybe they're just starting out like they now say, well, you know, I'm, I'm really great at sales.
I enjoy sales, but you know, the truth is they don't, and they don't really know how to get themselves to do that. What could you recommend,
Andy Audate
man, what could I recommend? Because I mean, everyone is different. And, and I think I don't have like that, the only thing I do in the morning is it's like every morning it's like, I think God, what? Like when I go to bed, I just laid down and I just said, thank you for the day, Lord. Like, just, that's that. And wake up. I thank you for the day because, you know, there's people in my circle that have passed away. There are people in my circle that are in prison right now for the rest of their life.And then they probably will come out in this, in the next. Four generations, the next five generations, he won't come out of prison. So there'll be behind walls. And I, and I, and I, and I laid in my head down and I recognized the freedom that I have and the opportunity every time I walked into my apartment, I say, you know, I have such an opportunity right now.Like, do you recognize the opportunity that you have just by being alive that you have on this podcast is by, you have listening to this, you have an opportunity of a lifetime. And it's like. So take the opportunity of life and take advantage of it. So, so it's not really a, it's not really a system or routine for that aspect, but it's definitely a mindset that nothing can stop me.Like I'm not even a fucking human meeting. And when I work out in the morning, I work out at four o'clock in the morning every morning and the people that I work out with, because I'm a leader in that environment, I made it accustomed to share. I'm not a human being. Like I like when I would lift weights.I'm not a human being. That takes me out of the human experience, which the human experience wants to feel comfortable. The human experience feels fear and acknowledges fear and does, as fear says, which is a submission to fear. That's like, that's human being stuff. I'm not a human being. So I recognize that and I share that with myself.So these affirmations that I continually, what I essentially do is I give myself the affirmations that are opposite. Of what I feel. So I feel if I feel comfortable, Hey bro, you out a human being, like, do something to get uncomfortable right now and go to the next level in your life.
Christine
Yeah. So you're cheering, you're on all the time.are you, uh, do you think it's good to have this harmony and balance in your life, or are you just pushing all the time? What do you think
Andy Audate
So, yeah. There is, there's people in my circle that safe fuck, balance that, right? You say there's no fucking balance, but I think what happens is not actually shared what they're talking about because what balance means to me might be different to you.
It might be different to your listener. So harmony, I think would be the best, the best way to make it work. You know, I, yesterday, this is, this is some real stuff. Yesterday I had a. I don't know. I'm questioning even if I should like to post it, put it out there. But you did ask me to go a little deeper.So yesterday, there's a woman in my life that gave me so much love and affection that actually repelled it. I actually pushed it away and I focused on my business more than I did on her and that that was like one of my, one of my mistakes and, and I'm sure that many businesses, successful businessmen ended up having that where they push away their kids, they push away their wife.And I just happened to have that experience at a young age. She wasn't my wife, she wasn't a child. So, but I pushed her away and I realized what I was doing. And I looked at the past, I laid down on my bed thinking about the past of our relationship, and I said, yo, what took us downhill? Like what? What is it?I took this downhill and it's like a, Zika was like a black and white movie that played in my head all the times that she came to me like, Hey, I got S, you know, let's hang out. And I'm like, I gotta work. Oh, Hey, let's, let's, uh, you know, let's talk about this, or this is what I'm going through. And then I'm like, yeah, I got to work.And then when I want to get away from work, that's when I would go to her and be like, Hey, what do you want to do? Let's go do something. And she'd be like, Oh, I thought you have to work. You know, like, so, so that really broke our relationship. So I still, I'm madly in love with the woman. However, I haven't been out of, we haven't been together in a year.We've been separated for maybe like a year and a half now, and for the first time in a year, I got to see her yesterday and I said to her, I said, I know where I went wrong. I was kind of having a balance where I would have a percentage given to you and a percentage given to this at a certain, like certain times.And I realized that's not life. So, what that could look like. So I think where a lot of the rules or whatever you want to call them, when they talk about balance, they don't really share it effectively. So I'm going to share with you effectively here for your audience, for the first time ever, probably on social media, on the internet forever.But essentially what it looks like is that I get to do the both. And this is a mindset. I get to do the both. And so when I'm talking to my woman. How do I make my business operate effectively and efficiently and still talk to her? How do I, how do I work out in my business, still run or, or my, my wife be happy.There's a process and assistant that you have to use. So here's something that, but, but you gotta be cognizant. You got, you have to recognize that it's going to happen. So in my company, I have about 23 employees in my organization. It's very imperative that the team knows where Andy's at at all times, right. So my vice president just walked by over here, so he knows like, Hey, Andy is currently doing an interview right before I got on this call with you, Christine, my assistant and my sales and marketing manager are recognizing that, Hey, I, they see my calendar. They say, Hey, he's on a podcast. Do not contact him at this time, but hold your questions off.So this allows them, this allows them to know what to expect because what could happen if it's not harmonious? What could happen is that they try to hit me up and I'm like, Hey, no, I'm busy right now. And, and as you're trying to enter into a conversation or communication, I, I pushed him away. So how do I get to do the podcast and get their questions answered and have it feel certain the way I create systems.So you have to have a system and be disciplined in the system that you have in your whole entire organization. And your organization could be in your life or just you as one person, which is an organism. You are one organism or your whole organization, which is your house or your organization. That's your company. You have to have systems
Christine
Yeah you have to create them and you have to stick with them to make them work.
Andy Audate
blind and you have to stick with them to make the work. So it's not about balance. Balance is going to, it's going to throw you off. Balance is when. I ate between ten and five. I love you between, you know, five, nine, nine to five between nine to five I work between five to nine.
Yeah. Nine to five. I'm at work between five to nine. I love you. Between ten and six o'clock in the morning. I'm sleeping. Don't talk to me. You know, that's the balance. Harmonia says that, Hey, my girl can come, my girl can come walk in. Right? So if I had a girlfriend, right? Or if I had a woman during this time in my life.She could walk in and it takes confidence to do this. She could walk in and said, Hey, instead of me saying, no, I'm going to, I want to podcast, can't talk to you right now. I say, Hey, come on, come meet Christine. And then I'll say, Hey, Christine, this is my girlfriend's so and so, and what do you think about this?And I could ask her a question, and that was still of value to the audience. That's harmony versus balance.
Christine
Well, that's the end. It's inclusive. It's inclusive. I like the way you put it. Yeah. It's inclusive. Yeah. So, I mean, do you have a bad day? Once in a while?
Andy Audate
Of course. Every day is a bad day. Every day is a bad day. Everything's bad. But don't make it good. No, I mean, everything's bad. If you think about it every day it's like there's always something wrong, but there's also, everything's a good day too, you know? So like I came into the office, I came into the office at seven 30 and I'm dealing with problems, so I'm like, Oh shit. Fucking bad day. And then I'm on a podcast with Christine. Oh damn. It's a good day. You know? So it's you recognizing that there's ups and this down. So there's no bad day or good day. It just is what it is. It's a day.
Christine
Yeah. So when it's like not going so well, what do you do to make you feel better?
Andy Audate
It depends how challenging it is. So if it, but both, what I typically do is like, yo, this is going to be a great story. You know, like this is like whatever your challenge is, this is going to be great. When I share a podcast, this is going to be great. Like. The challenge that I'm going through right now. Like it was really, it was really challenging.This is going to be really, I can't wait to get on, Christine's podcast in 2021 and shared this story that I'm looking at today. Yeah. I can't wait for that. That's going to be dope. Like how I'm going to tell that podcasters like how I overcame this, you know, how it became this challenge depending on how bad it is.If it, it's as bad as like, Hey, a client, you know, decided to not work with you, then Hey man, so be it.
Christine
Yeah. I love that mindset. So what would you do when, like if somebody is not really strong in sales yet and they kind of get over the fear, they start calling or knocking on doors or going out there to have conversations. And then after that, let's say like the fifths, no, they kind of get a little bit discouraged. What would you tell them?
Andy Audate
Do they have a, who am I talking to? The actual person or the leader?
Christine
Wait, you're talking, you're talking to the person that wants to be better in Simeon's and wants to be a leader.
Andy Audate
So yeah, because I'm a leader and I, and I deal with that on a daily basis.I have to give them analogies based on stuff that they can understand. So one of my new sales reps, right, she, she has kids. She has, uh, like a, like a, a toddler and a baby. So I don't know, maybe. One is just walking the other ones like, you know, crying and baby. So she, I'm going to give her an analogy saying that, Hey, let me ask you a question. If blue, which is the son's name, the walking if blue started walking and he fell down like he got on his feet, which is like, you get on the phone and he fell down and he started to cry. Would you tell blue? He said, you know what, blue, you don't need to walk anymore. That's fine. That's quiet. Just quit.That's clear. Right, and just quit while your head just quit. You know, as time, it's not going to stop for you. So just quit and he'll be 60 years old and he won't walk. Is that how you want to raise your son? No. What would you tell blue? Get up and keep going. Eventually you'll get it. You told yourself the secret.
Then I tell you, and then I get, I didn't share with them the stories that I've experienced, like, Hey, I don't close. I don't close. Right before this call and I was doing the team meeting, and this is, I'm going to give you, this is a great example of harmony, right? So, we have a team meeting with my, my, uh, my, my, my leadership team every day at nine 30.And so I'm getting ready for the call and that we, we use, uh, a chat server chat company for the whole organization to check. So I get on a group chat with them. I said, Hey, you guys can hop on the zoom call. I'll be in and in five minutes. So I'm, I'm, uh, I'm anticipating the closest deal in five minutes.And what happens is that I don't close a deal in five minutes. Like I'm still, you know, conversing and presenting the solution and trying to close the deal. And then then, so what I did was I told them I'm going to be on the computer in five minutes on the zoom call in five minutes. So I got onto the zoom call and I muted my, my, my laptop.And I was presenting the solution and they're like, heard me. They're hearing me, and this is like the first time that they're hearing me, like, what does intense negotiation I'm talking about? We're going back and forth on my new stuff, but it's intense. And they hear me and I'm like, Hey guys, when you schedule an appointment with a prospect, this is what I go through in the negotiation.Just so you guys know. And so to them it's valuable, but also to me it was the opportunity for harmony to teach them what I'm doing. But also we do both ends.
Christine
Yeah. And, and to, you know, I think as a leader they have to see how you do things so they know that you are doing what you're asking for as well.
Andy Audate
Right. But to answer, to answer your question, it's definitely to give them knowledge that they understand that they got to keep going. Sales is a numbers game.You know, right now, like after I got off this call, I got a call in nine minutes with a client and presented a solution to it, to them. So it's a numbers game. It's about as many people. there's another salesperson in my organization that they've been holding onto one lead for a week and three days.I'm talking about the opportunity to present the solution or have the opportunity to present the offer was on the day, that same day, but instead they want to drag it on for a week and three days. And I, and I said, Hey, there are consequences with that. Like he dragged on this opportunity for a leak for a week and three days.The solution is consequences and that's because there's a lot of knowledge gathering before action is taken in my organization. I say one of the terms that we have is action before knowledge. It's like a principle that we live by. Why? The reason why is because I didn't know. If I was supposed to be knowledgeable, then I would still be in college right now trying to figure out business and saying, Hey, one day I might own a business.I'll be millions and millions of dollars short than I would. I am experienced as short of what I am living on the East coast because I wouldn't have been able to afford the California living below my potential because I was trying to get knowledge before I took action. And guess what? Knowledge is like a waterfall.There's always more coming. There's always more knowledge. So if you think you would try to fit it all into your brain and then take action, you're gonna, you're going to die regretting yourself because you never took action. So now let's action for dollars.
Christine
I love the action taken piece. I always say, stop just dreaming now because you know nobody's going to deliver your dreams by sitting on your couch.
Andy Audate
Exactly.
Christine
So is there any book that has influenced you that you would like to recommend for people to leave a tip to, to read?
Andy Audate
No more average. No more average. Yeah. You can actually get that [email protected] it's a book that I wrote, but this book is one of the books that when I'm in a situation in a funk, I open up my own book because. That mindset that I shared was one of the purest. I was in the purest mindset at that time. So there's, it comes a time where you constantly, when you're constantly getting defeated or you're constantly getting hit and things get rough, you start questioning like, should I keep going? Should I get a job?Should I go after my goals and my dreams? Should I still like, what should I do? I have a, I have a mentor of mine, but he. Shares with me essentially that he gets a lot more value than I do from him. I said, how, like how, what? What are we talking about? What essentially my youth of knowledge, my youth of experience compared to the 40 years that he's been beat down and try to win.I mean, he's a multimillionaire, but, but to get to that level, your experience, a lot of them. Mindset. Uh, challenges and pushes from the economy and so on and so forth. Then you don't get easier cause you make more money. He hits harder. So he says he hangs with me cause, cause, cause I'm so excited about life.I'm so excited about going to the next level. So I read my own book and I say, man, the fact that it came from me, number one, it means a lot. But number two, what I share comes from a, uh, a youth childlike mentality of going after your boat. And who follow the principles, you're going to start producing results that you never experienced before.
That doesn't mean you're in you still gonna feel them, but you're gonna overcome them much easier with them. Mindset set like a child. So I come from a child-like experience in that book. So no more average book.com.
Christine
Yeah. And, and I'm going to put it in the resource section as well. So let's talk with people about the progression tickets. and. Let us know what it is, what people can expect, why they should go there.
Andy Audate
So I wrote a, I created a seminar called the progression conference. The progression conference is a one day business event focused on three things, sales, marketing, and personal development. And we honed in on that because I reckon we recognize it, me as an all the speakers in the organization, we have a belief in our understanding.That if your finance increases, then you can spend more time with your family. And if you're spending more time with your family and your loved ones, you're experiencing freedom. So we focus on finance, so that way you can spend time and low with your family so you can experience freedom for your life.
Christine
Love it, So it's progression tickets.com
Andy Audate
Progression ticket.com you see, the way I see it too, the way I see it, it's like Zipline sport advertising. Right? Welcome to progression ticket.com Oh, complete advertising.
Christine
Right. Awesome. Thank you so, so much, Abby. I really appreciate this conversation and I love the energy you showed up with us and what you have already accomplished in your life, and I can't wait to hear more and see more of the success. So thank you so much for having been recessed and hard says podcast.
Andy Audate
Thank you so much for having it, having me on the show. It was such a blessing and an opportunity. Thank you.
